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Tuesday, 09/28/2004 11:23:46 PM

Tuesday, September 28, 2004 11:23:46 PM

Post# of 19037
Coffee: Juan Valdez leaves Columbia for Manhattan



New York, NY, Sep. 28 (UPI) -- Columbian coffee bean growers began an effort Tuesday to boost income; opening their own coffee shop in Manhattan.

The move by the National Federation of Colombian Coffee represents a bid to brush up its image and tap a new revenue stream, the Daily News reported Tuesday.

"The federation is the only body who can claim they bring coffee from the tree to the cup," the federation's president Juan Esteban Orduz said.

"More than competing against anybody, there is space in the market for 560,000 farmers to earn money from the retail market (that) they need to improve quality of schools, roads, and hospitals."

New York's 2,000-square-foot store, which can seat about 200 customers, will be considered the flagship of an eventual 300 Juan Valdez stores worldwide by 2003.

And then he takes Berlin....

Anyahoo, nice ass!

On a related story -

Starbucks to boost coffee prices in U.S.
SEATTLE (AP) — You'll soon be forking over an extra 11 cents for a gentrified java.

Starbucks (SBUX) says it will raise the average price of its beverages by 11 cents at 4,500 stores in North America Oct. 6 because of increases in the cost of coffee and sugar.

In its announcement Monday, the company did not reveal what the average price of individual beverages would be after the increase. Currently, a 12-ounce Starbucks latte ranges from $2.25 in Minnesota to $3 in New York City.

The price hike — first since August 2000 — will amount to an estimated 3% for all the company's drinks, Smith Barney analyst Mark Kalinowski said. (Related: Starbucks joins effort to help coffee growers.)

The company had announced previously that it would raise prices by the end of the year, saying coffee prices have risen 36% and sugar prices 39% the past year.

McAdams Wright Ragen analyst Dan Geiman said he does not believe the increase will hurt business: "It's 11 cents," he said. "That's not a huge amount when you're already paying a few dollars-plus for your beverage."

The higher prices do not apply at Seattle's Best Coffee, a smaller chain owned by Starbucks, company spokesman Alan Hilowitz said.

blake


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