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Re: None

Tuesday, 09/15/2009 11:59:25 AM

Tuesday, September 15, 2009 11:59:25 AM

Post# of 86719
Well, it took some work but it seems our Badass Beer baby is doing better than expected. The keg business just crossed 400 acounts from what I've been able to piece together and the "average" keg sales turnover currently is 3 per week. Some more, some less. That is 1200 kegs per week which, in the "business standard", is expected to quadruple sales when the bottles start going out to retail accounts.

So, at a static sales number that is $108,000 in sales per week, or $1.4 million for the quarter, or $5.6 million for the year.

But that will change virtually overnight as one distributor for instance is placing the keg beer in 50 accounts over the next 2-3 weeks. That alone pops the annual sales to $6.3 million and when the bottles are added, pushes sales over $25 million just in MI.