ImageXpress Corp (IMJX)

[rnmenterprises]

Ok, I need your thoughts...
I am in for 2 mill, bought at .0005 and .0002 to average down. so I am a stuckholder like most of the rest here...
Since the momo has passed, I figured I'd actually do a lil DD on my "investment". lol
I work in a hospital, not in a surgical suite, but in oncology. I have passed by the double doors to the OR, with a window in each door, and briefly seen what I excitedly believed to be one of our products. It was the white background, red and green boxes, checkboxes, lists, etc... everything we have been shown and what we expect our product to look like.
Imagine my disappointment when I found out it was something our hospital came up with on its own. It took the cues from many cutting edge hospitals such as these:
http://www.safesurg.org/modified-checklists.html
and made its own checklist.

So, I guess my biggest concern is how will IMJX make hospital admins pay even $500 for something they are able to make themselves, simply taking cues from bigger, better hospitals that have produced their own.
I guess I could see the truly digital, tablet PC version being marketable (which isn't available yet, per the website), but if we're just selling signs at the moment, what's the real "IT" factor that makes us a necessity in every surgical suite?