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Re: Pepperchino post# 196730

Sunday, 09/13/2009 9:18:55 PM

Sunday, September 13, 2009 9:18:55 PM

Post# of 346920
Well, if you believe their PR's, then there is not much on the negative side IMO. The only 2 things I can think of that may be a surprise is if the buy back program was not significant (much less than the 150MM they set as a goal) and two, if their ROI is close to zero or negative due to all the advertising expenses. This is just at the laymen investor (my) level. There are other posters much more qualified that can get into the details of these two negative possibilities. There are probably other negative things as well, but all the positives outweigh any potential negatives....again, if the PR's are legit, which I believe they are.
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