This new getfugu app is KILLER, ie a WINNER, for spongetech - worked like a charm when I spoke spongetech into my phone (admittedly not so good at image recognition yet on the things I tried at home). But get this...now all the stadium and sports advertising makes total sense - these hundreds of thousands of fans will see the spongetech banner, wonder "what is spongetech?" and just speak "spongetech" into their phones and...voila! takes you right to their retail website for purchase. Imagine when they have 100 products and even more name recognition. Sweeeeet. Smart, smart, smart.