Google and personal experience. Worked for a very large Newspaper in NY that looked at an opportunity to partner with Google in 2004 (I think - getting old); anyway they chose not to. The next year the newspaper did 1.3 billion in advertising. Over 6 billion in advertising Passed through Google (Google took off). Even only 1% of that is 60 million dollars. Anything that happens with Google is worth looking at. Heck even 1/10 of a percent is 6 million dollars.
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