Have you seen all the advertising their are doing? US OPEN, every major stadium in the country, Hard Knocks on HBO they are on the Cincy Bengals jerseys... I think most of their expenses are advertising and your learn in Business 101 that is your most important expense
PLEASE DO NOT TAKE MY THOUGHTS/POSTS AS BUY or SELL RECOMMENDATIONS, I AM NOT A PAID PUMPER, JUST A TRADER WITH A LOVE FOR BOARDS :-)