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Re: capitalidea post# 132914

Thursday, 09/23/2004 12:18:41 PM

Thursday, September 23, 2004 12:18:41 PM

Post# of 396422
LMMG news looks good, but it seems that when a stock gets clobbered like this one has, it takes more than just one piece of good news to encourage tarders to go in.

Kinda tells you why many traders wait for breakouts or crossing 32 Day Moving average and a positive OBV before you pony up. You have to pay more- but you do not get stuck in something.

I like LMMG's business though. Grocery store chains and movie theatre chains are obviously going to be interested in this concept. And $1 million in revenue for 57 stores annually is no small change.

Will watch on the sidelines for now, cap. Thanks for getting it on my watch screen.
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Limelight Media Group Expands Into Grocery Industry With 38 Initial Locations

Contract Could Result in Annualized Revenues Exceeding $1 Million


MEMPHIS, Tenn., Sept. 23 /PRNewswire-FirstCall/ -- Limelight Media Group, Inc. (OTC Bulletin Board: LMMG - News) of Memphis, TN today announced that it has extended an employment agreement with Jim Neumann. Mr. Neumann brings to the company contracts for digital signage systems under the VuPlex Trademark. Limelight Media previously announced that it had acquired the VuPlex Trademark. Limelight will produce and manage the content delivered on this VuPlex grocery media network, which could result in annualized revenues exceeding $1 million for Limelight Media Group."

VuPlex(TM) currently provides a digital media service on large LCD screens in 38 grocery stores in and around the St Louis, MO area. In addition, VuPlex(TM) provides a digital media service in three parking garages in Chicago, IL. Limelight will convert all the locations to operate on the Limelight network platform. Currently, VuPlex(TM) has 57 grocery stores under contract for digital network management. VuPlex(TM) indicates that an interest exists with several additional grocery chains for the digital signage systems. Limelight is developing a plan to install the equipment for the remaining 19 locations under existing contracts. Each existing grocery store is equipped with four or five large LCD screens that show a variety of in-store promotions and outside advertisements. Outside, independent research has indicated an up to 20% sales increase for in-store products highlighted on the VuPlex(TM) networked LCD displays.

"We believe this is an excellent opportunity for Limelight to diversify its digital network to markets where point of sale digital presentation of marketing messages may positively impact sales for our clients," said David V. Lott, Limelight Media Group, Inc. "Limelight has previously focused on providing the network, infrastructure and advertising revenue model with theater clients," Mr. Lott continued. "We currently have installations in theater and mall locations, with continued market penetration expected in that sector. However, expanding beyond the theatre market leverages our technology, and our expertise offers the company additional opportunities and revenue flow. This grocery project is expected to positively impact our annualized income in the near term."

About Limelight Media Group, Inc.

Limelight Media Group, Inc., a publicly traded company (OTC Bulletin Board: LMMG - News) headquartered in Memphis, TN, was founded in February 2000 to create, manage, and support out-of-home digital advertising and promotional networks. The Company's digital media management system enables simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center. The company recently began expanding its efforts to include retail, restaurant, and the hospitality industry. Additional information can be found at http://www.limelightmedia.com .

This release includes projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although the respective managements of Impart and Limelight believe that the expectations reflected in these forward-looking statements are reasonable, they can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward- looking statements contained in this release.

Contact:
David V. Lott, Limelight Media Group, Inc.
866-887-LIME (5463)



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