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Tuesday, 09/01/2009 8:36:47 PM

Tuesday, September 01, 2009 8:36:47 PM

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Lotta Coal Launches Its New dpollution Website
MONTREAL -- (Marketwire) -- 08/27/09 -- Lotta Coal Inc. (PINKSHEETS: LCOL) (FRANKFURT: LC5) today announced the launch of its new dpollution website at www.dpollution.com.

The launch of the new website comes shortly after the signing of a global exclusive license with Cotren to manufacture and market its patented and revolutionary dpollution technology.

According to independent laboratory tests, the dpollution technology significantly reduces all toxic gases such as 90% reduction in hydrocarbon (HC), 96% in Carbon Monoxide (CO) and also a reduction of 61% in Diatomic Oxygen (O2) making the tested automobile exhaust clean for the environment.

"The dpollution technology is truly revolutionary and it is an affordable solution, which can be implemented immediately to eliminate smog and increase air quality globally," said Bernard Royer, President of Lotta Coal Inc. (dpollution). "Not only can the dpollution product eliminate the deadly gases emitted from automobiles, trucks, and trains, it also increases the efficiency of these engines as well as prolongs their life," further added Mr. Royer.

About dpollution Inc. (Lotta Coal)

dpollution is a publicly traded company that has acquired the manufacturing and distribution rights of a pollution reduction technology. It consists of a series of 3 Patented fuel conditioning devices that improve the combustion efficiency and lower pollution emissions of a gas or diesel engine.

Please visit our new site at www.dpollution.com

Important Information About Forward-Looking Statements

Statements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above. In addition, such statements could be affected by risks and uncertainties related to the exploration for and development of mineralized material, product demand, market and customer acceptance, competition, pricing and development difficulties, as well as general industry and market conditions and growth rates and general economic conditions. Any forward-looking statements speak only as of the date on which they are made, and the company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release. Information on the Company's website does not constitute a part of this release.

CONTACT:
dpollution / Lotta Coal Inc.
Bernard Royer
514-586-3799

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