Tuesday, September 01, 2009 4:09:22 PM
Tsunami" Ad Offends Memory of September 11 Tragedy
http://www.msnbc.msn.com/id/32645417/ns/local_news-new_york_ny/
<By Hasani Gittens
NBCNewYork.com
updated 21 minutes ago
It's enough to turn your stomach. Or, if you're a New Yorker who lived through the September 11th attacks, give you a serious case of the heebie-jeebies.
A new ad purportedly for the World Wildlife Fund features dozens of airplanes converging on lower Manhattan -- featuring the Twin Towers -- with the line "The Tsunami Killed 100 Times More People Than 9/11."
The ad was first brought to our attention by Gothamist, but was originally picked up by Adweek.com's AdFreak blog, which reports that the ad is from the Brazilian arm of the WWF.
Sure, the 2004 tsunami was a horrible tragedy that killed over 200,000 people, and probably gets less media attention in the West than it deserves, but that's no reason to pick a fight with victims of another horrible tragedy.
AdWeek called the print add "tasteless and nightmarish," but that's putting it mildly.
The final line in the ad is "The planet is brutally powerful. Respect it. Preserve it."
AdFreak notes that the ad won an award in the "public awareness sector" and is credited to agency DDB Brasil for WWF-Brazil -- but ran in Israel, of all places.
A representative for the US headquarters of WWF said they had been unaware of the offensive poster until today.
"We are actively investigating the source of the ad now, but we strongly condemn both the message and the images portrayed," said the WWF-US spokesman Steve Ertel.
WWF-Brasil didn't return emails for comment>
http://www.msnbc.msn.com/id/32645417/ns/local_news-new_york_ny/
<By Hasani Gittens
NBCNewYork.com
updated 21 minutes ago
It's enough to turn your stomach. Or, if you're a New Yorker who lived through the September 11th attacks, give you a serious case of the heebie-jeebies.
A new ad purportedly for the World Wildlife Fund features dozens of airplanes converging on lower Manhattan -- featuring the Twin Towers -- with the line "The Tsunami Killed 100 Times More People Than 9/11."
The ad was first brought to our attention by Gothamist, but was originally picked up by Adweek.com's AdFreak blog, which reports that the ad is from the Brazilian arm of the WWF.
Sure, the 2004 tsunami was a horrible tragedy that killed over 200,000 people, and probably gets less media attention in the West than it deserves, but that's no reason to pick a fight with victims of another horrible tragedy.
AdWeek called the print add "tasteless and nightmarish," but that's putting it mildly.
The final line in the ad is "The planet is brutally powerful. Respect it. Preserve it."
AdFreak notes that the ad won an award in the "public awareness sector" and is credited to agency DDB Brasil for WWF-Brazil -- but ran in Israel, of all places.
A representative for the US headquarters of WWF said they had been unaware of the offensive poster until today.
"We are actively investigating the source of the ad now, but we strongly condemn both the message and the images portrayed," said the WWF-US spokesman Steve Ertel.
WWF-Brasil didn't return emails for comment>
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