LiveStar Ent. (fka LSTE)

[Dallas Boy50]

LIVESTAR Entertainment Group, Inc. Announces Agreement With Coolworld to Produce a Number of Large Music Festivals Over the 4th Quarter and Into 2005
LAS VEGAS, NV -- (MARKET WIRE) -- 09/22/2004 -- LIVESTAR Entertainment Group, Inc. ("LIVESTAR" or the "Company") (OTC BB: LSTE) is pleased to announce that it has signed a Joint Venture Agreement with Coolworld Entertainment (www.coolworld.com) and its founder Sason Parry to develop and produce a number of large music festivals over the 4th quarter and into 2005. With this agreement now complete, LIVESTAR plans to commence the development of this joint venture to launch the new business line of music festivals and to generate revenues as quickly as possible.

Sason Parry has been involved in the music industry for over 15 years, producing, performing and staging massive music festivals nationally. Mr. Parry has produced some of the most critically acclaimed and biggest dance & music festivals in the U.S. Sason Parry is credited with helping to pioneer the electronic music market in the U.S., and his creative visions and production talents have been credited to the success of several major entertainment projects, including The Ultra Music Festival, Cyberfest Music Festival, "Groove" (the movie), many record labels, management companies and more.

Ray Hawkins, CEO of LIVESTAR, commented: “Coming off the 2004 World Music Awards and into the music festival business continues our execution of big business development moves for the Company. Most music festivals in the U.S. average 20,000 attendees, with ticket prices ranging between $25.00 and $70.00/day. Coolworld’s festivals have traditionally achieved numbers of that level, with also having a great profitability track record. If our joint venture festivals produce that level of revenue with healthy profit margins, we will be very pleased.”

Coolworld, founded in 1990, is America's premier music festival organization and to date has grown to be one of the most recognized brands in the music & event industry. Coolworld has achieved great success in exposing new music culture, cutting-edge technology and the festival concept to the masses. Over the past decade, Coolworld has produced a multitude of dance & music festivals across North America drawing from 3,000 to as many as 45,000 attendees. Coolworld's knowledge of producing events that are safe, well-organized and, at the same time, cutting edge, has provided them with the unique ability to bring music and its vibrant subculture to the U.S. market. Coolworld has produced and been in involved in Cyberfest, Ultra Music Festival, Planet New Year, Together As One Festival, Goliath Festival, Monster Massive Festival, Spring Festival, World Groove Festival and many other national festivals. Coolworld has also been involved in putting out CDs and merchandise, including selling a combined total of over 50,000 copies of the Cyberfest Music Festival CD series.

With the joint venture agreement finalized, LIVESTAR and Coolworld will start immediately focusing on the first of many events to come. The agreement provides LIVESTAR with a 51% equity stake in the joint venture for its commitment to play a lead role in the production of these festivals with Coolworld.

The long-term revenue potential of this partnership is outstanding. With a growing segment of LIVESTAR’s target market attending festivals, this is a perfect fit for the Company. The potential revenue streams from ticket sales, merchandise and sponsorship are exciting for the Company. The long-term revenue and profit potential from this business relationship is immense.

Jay Sinclair, head of LIVESTAR’s Canadian unit and VP of LIVESTAR Events International, commented, “This is an extremely exciting partnership for LIVESTAR’s entry and growth in the music festival market. Coolworld is a strong company in the market of music festivals and brings successful business models and a strong track record to the partnership. We look forward to announcing the first of many festivals in the very near future.”

Mr. Parry, founder and President of Coolworld, stated, “Coolworld is extremely happy with this partnership and is looking forward to working with the LIVESTAR team to build solid annual festivals that will bring revenue and profit to both Coolworld and LIVESTAR in the years to come. We can only hope that the LIVESTAR shareholders are as excited as the events teams are.”

About LIVESTAR Entertainment Group, Inc.

The core business of LIVESTAR Entertainment Group, Inc. is the development of entertainment entities, specifically: Liquor Licensed Entertainment Establishments (namely nightclubs and lounges) and Live Entertainment (concerts and special events).

Statements contained herein that are not based on historical fact are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. LIVESTAR Entertainment Group, Inc intends that such forward-looking statements be subject to the safe harbor created thereby. Such forward-looking statements are based on current assumptions but involve known and unknown risks and uncertainties that may cause LIVESTAR Entertainment Group, Inc.'s actual results, performance or achievements to differ materially from current expectations. These risks include economic, competitive, governmental, technological and other factors discussed in LIVESTAR Entertainment Group, Inc.'s applicable public filings on record with the Securities and Exchange Commission which can be viewed at its website at http://www.sec.gov.

Please visit our website: www.LIVESTAR.net.





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