Sunday, August 30, 2009 2:35:24 PM
20 million - BadAss launch/reorders, plus the Rheingold relaunch. - No indication that this will be this large, however again I point out per Sneaky that DKAM does not own BAB and DKAM will not book total value of sales even if the brand is this wildly successful, which is doubtful.
10 million - Trump vodka (Israel contract and U.S. sales/with inventory support). - $85K paid so far, $9,915,000 to go!!!! To say this is like saying that DKAM sold a spark plug that goes towards the purchase of a new Ferrari.
5 million - Olifant vodka sales with continued promotion and inventory support. - The indications are that Olifant if doubled in sales would be about $2M.
5 million - additional product ie. OWR, Damiana, Cohete, again with inventory support, plus the Topless launch. - Again speculation on Topless, but think about how much OWR and others sold last year and you can see that $5M is a huge stretch! All of them combined including Trump did not top 1/2 of this figure last year.
Combined, from September 09 to September 10, we should see a 40 million dollar a year company. - This excludes additional countries or acquisitions. - From $2M to $40M in one year, if they can pull that off then they should be running DEO instead of DKAM.
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