Lotta Coal Inc.(fka LCOL)

[soupoftheday]

Lotta Coal's dpollution, the Official Sponsor of #99 Derek White NASCAR Racing Team

Market Wire "US Press Releases "

MONTREAL -- (MARKET WIRE) -- 08/28/09 -- Lotta Coal Inc. (PINKSHEETS: LCOL) (FRANKFURT: LC5) today announced that its new dpollution is the official sponsor of the #99 Derek White Racing Team in the upcoming NASCAR Canadian Tire Series held in Montreal on the Gilles Villeneuve Circuit on this Saturday and Sunday August 29 , and 30th.

According to the Sponsorship agreement, the dpollution was installed on the 500 Horse Power engine of the #99 car and will be utilized and tested during the practice, qualifications as well as the race on Sunday.

"We are really happy to be a part of the NASCAR Canadian Tire series and to be tested on such an occasion, soon racing series will be pollution free," said Mr. Bernard Royer , President of dpollution. "The #99 Derek White NASCAR racing team are truly a class of their own and we are fortunate to be a part of their team," further added Mr. Royer.

About dpollution Inc. ( Lotta Coal )

dpollution is a publicly traded company that has acquired the manufacturing and distribution rights of a pollution reduction technology. It consists of a series of 3 Patented fuel conditioning devices that improve the combustion efficiency and lower pollution emissions of a gas or diesel engine.

Please visit our new site at http://www.dpollution.com

Important Information About Forward-Looking Statements

Statements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above. In addition, such statements could be affected by risks and uncertainties related to the exploration for and development of mineralized material, product demand, market and customer acceptance, competition, pricing and development difficulties, as well as general industry and market conditions and growth rates and general economic conditions. Any forward-looking statements speak only as of the date on which they are made, and the company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release. Information on the Company's website does not constitute a part of this release.

CONTACT: dpollution/ Lotta Coal Inc. Bernard Royer 514-586-3799