EMTK has a 4-1 forward split on Fri.
E-Mobile Information Technologies wholly owned CHL Technologies releases Mobile Publishing Systems for use on all ``SMART' Phones Used in China
Tuesday September 21, 4:05 pm ET
PLANO, Texas--(BUSINESS WIRE)--Sept. 21, 2004--CHL launched the first Mobile Book website in China. Mbook, a mobile publishing model, is a new innovative manner to publish and distribute written materials such as books, magazines and newspapers to readers in a proprietary format. CHL has created Universal Mobile Document (UMD) that allows users read and choose from hundreds of thousands of book titles and other periodicals on the 3G intelligent handsets. This technology also creates a new channel for publishers and writers to deliver their products to customers, promising higher sales volumes and a new source of profits. The Mbook model consists of a UMD Reader, Writer and encrypted materials that are stored in a central server. The UMD Reader can be easily downloaded and installed on a "SMART" phone.
Around 140,000 different kinds of books are published in China every year, more than any other country in the world. Prior state controlled restrictions have been mitigated and now permit a more competitive market of both domestic and international publishers who need to expand distribution to generate revenues. All these trends provide an excellent opportunity for the company to expand its business.
Mbooks have already been adopted by Nokia, Microsoft, Ericsson and several Chinese "SMART" phones and is available for all 3G systems in operation. Key features include the aforementioned UMD; high compression standard that only takes a 100 K of storage for 100,000 words; Platform diversity that can be run on Brew, KJAVA and Symbian systems; encryption to prevent illegal sharing entire download before reading; a dictionary enabling readers to simply highlight words and clicking the dictionary option when desired; convenient billing system whereby users can pay by credit cards or through their phone bills.
The conveniences to customers on the go are many. No need to carry a heavy parcel of books, download from anyplace, reduced download time reduces cell phone costs and saves money, browse categories of books and obtaining recommendation and ratings , and most important the company believes customers can save up to 75% of their spending on books per year. Publishers save on printing costs while generating higher levels of sales, concentrate ads for greater effectiveness and enable new writers to publish at lower cost. The digital format can revolutionize how books are written. With, color and video capabilities, the company is planning to sign comic book writers to design product for use on "Smart" phones.
