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Monarch Airlines

http://www.plane-mad.com/photo_search.php?airline=Monarch+Airlines
http://www.flymonarch.com/cnt/whatwedo/index.asp
http://www.flymonarch.com/cnt/aircraft/index.asp

17/08/2004
Monarch gears up for low-cost expansion

As a reflection of the increasing significance of its scheduled service activities, Monarch Airlines has announced that Tim Jeans will be joining its board. He joins the company in November as managing director of Monarch Scheduled, the brand that was re-launched in 2002 signalling Monarch’s ambitions in the low-cost airline market. Tim has resigned his position at MyTravel Airways, where he was chief operating officer, in order to join Monarch. Previously he held the position of sales & marketing director at Ryanair.


Peter Brown, chief executive of Monarch, commented “Tim’s experience in managing aggressive growth in new markets will benefit Monarch at this stage in our development. We have established strong brand loyalty in the competitive low-cost sector and we now want to capitalise on that in order to take advantage of what we believe are are significant opportunities for further growth.”


At the same time, Jonathan Crick becomes sales & marketing director for Monarch Scheduled. Jonathan was the architect for Monarch’s successful re-brand in 2002 and has been the driving force behind the growth of scheduled services at Monarch since his appointment to the board as commercial director in 2000. Jonathan said “We have proved that customers prefer our style of service delivery and this further expansion heralds an exciting new era for the whole team at Monarch Scheduled.”


Other changes include the appointment to the Monarch Airlines board of Alan Murray, who is managing director of sister company First Aviation, and the change in Mike Dovey’s position from sales director to commercial planning director.

Overview
As well as being one of the UK's major airline suppliers to the tour operating industry, Monarch also provides low cost scheduled flights from Manchester and London Luton airports. Leading engineering facilities offered by Monarch Aircraft Engineering Limited, complete the Monarch operation.


Charter
Monarch is the UK's largest independent charter airline.

Each year we fly some five million passengers and work with a huge range of tour operators - from the household-name PLCs to every kind of specialist travel business.

We visit nearly 100 destinations from our major bases at London Gatwick, London Luton, Manchester, Birmingham and other regional airports. Plus, travel with Monarch means you'll experience a pristine, modern fleet that is cared for only by the most highly-trained technical staff.

Scheduled
Monarch Scheduled gives you low cost, convenient flights that you can book direct - either here on the website, by telephone, or alternatively by contacting your travel agent.

Our affordable prices aren't the only benefit. Monarch Scheduled is committed to providing a quality service, with experienced, professional staff who are amongst the best trained and most courteous in the industry.

You can enjoy delicious good food and drinks and excellent in-flight shopping, as well as the latest film releases, newspapers and refreshing hot towels.

What's more, you can be safe in the knowledge that you're flying with the latest aircraft, cared for by highly-qualified technical staff.

factfile - can the other carriers compare?


Monarch Scheduled gives leisure and business travellers complete flexibility
Choose from popular destinations in Spain, Gibraltar, Portugal, the Balearics and the Canaries
There are regular and convenient flight times
Friendly staff, outstanding hospitality
Commitment to a modern, hi-tech fleet
what routes are available?

Monarch Scheduled flights depart from London Luton, London Gatwick and Manchester airports. Here's our range of destinations:

London Luton - Alicante, Faro, Gibraltar, Gran Canaria, Lanzarote, Malaga, Menorca, Tenerife

Manchester -
Alicante, Barcelona, Faro, Gibraltar, Malaga, Palma de Mallorca, Tenerife

London Gatwick -
Alicante, Faro, Malaga

There's a convenient timetable of midweek and weekend departures, with low one-way prices. This means greater flexibility because there are no minimum or maximum stay requirements.

who flies with Monarch Scheduled?

Everyone who appreciates value, quality and choice!

Our typical customers are property owners, independent holidaymakers, 'ex-pats' visiting the UK, business travellers and people visiting friends and relatives.

and for frequent flyers?

Vantage Club, our frequent flyer programme, offers a range of additional benefits and services. After a qualifying period, members are awarded Vantage Club points each time they fly with us - points that are easily redeemed for free flights.

how long has Monarch been running scheduled flights?

Nearly 18 years. We've got more experience than almost any of the other 'low cost' operators - no wonder we do things rather differently!

Here are some of the 'milestones' in the history of our scheduled business:



1986 -

Monarch scheduled services are airborne. The Civil Aviation Authority awards us licences to three top Spanish resorts flying the Boeing 737. Demand exceeds all expectations.


1993 - Monarch abandons the traditional restrictions of minimum and maximum stays on round-trip tickets. Instead, we offer a unique system of one-way fares. Round-trip fares are simply calculated by adding together the cost of the outward bound and inbound journeys. The combined fares are often lower than round-trip fares on many other scheduled airlines. Plus, they give travellers far more flexibility.


2002 - Monarch Scheduled introduced two new routes and a new destination in the summer: you can fly to Faro from London Luton or Manchester.


2003 - In the summer, Monarch Scheduled inaugurates it's first flight from Manchester to Palma de Mallorca, as well as doubling frequency on its Alicante, Faro and Malaga routes from Manchester. In the winter season, further inaugurations celebrate the first flights to Barcelona, Gibraltar and Tenerife from Manchester.


2004 - Monarch Scheduled introduces two new routes to Gran Canaria and Lanzarote in the Canary Islands. Flights commence at the start of the winter season.


Our success is all about responding to customer needs - realising that people want to fly at the times most convenient to them, and be free to organise their own accommodation. For nearly 18 years, we've met those requirements - and added value, quality and customer service.