Interesting read here:
Capital Resource Alliance Announces Progress on Steps Toward Carbon Neutral and Possible Carbon Negative Variations in its Product Lines
Tuesday August 25, 2009 08:30:00 EDT
CALGARY, Alberta, Aug 25, 2009 /PRNewswire-FirstCall via COMTEX News Network/ --
Mr. Ray Gordon, President and Chief Executive Officer of Capital Resource Alliance Inc. (OTC Bulletin Board:CRRA) - a manufacturer and marketer of "green friendly" construction material that displays characteristics including earthquake resistance, hurricane resistance, bulletproof, fire resistance, lightweight yet stronger than block - announced today that their main product line of Structural Insulating Mineral Foam (S-IMF) could be Carbon Neutral or close to it.
Company management realizes that there is lucrative revenue potential in enhancing the environmental issue of Green House Gases and Global Warming to its construction material. Hence, the Company has successfully been able to add materials of either a prepared nature or waste materials that are CO2 absorbing as a part of the filler component. Some of these material additions could simultaneously enhance the overall product.
According to Mr. Gordon, "This is a worthy accomplishment since CO2 sequestration from the atmosphere is said to be critical to the earth's survival. By utilizing this technology, the construction industry could become considerably more 'green friendly' compared to collective motorists reducing the carbon load by idling their automobile engines at a lower rate."
Mr. Gordon continued by stating, "Capital Resource Alliance has long known that we can bind many exotic materials into our formula as fillers, including a popular add mixture of Fly Ash. Hence, the Company has now successfully included some Carbon negative materials both at the Laboratory level and in their first field trial."
The Company's achievements could get even more recognition for two additional reasons:
(1) With an annual production of over 2.5 million tons, it is estimated that conventional Portland cement is responsible for about 5% of global CO2 emissions which is more than the airline industry.
Mr. Gordon believes that "carbon-negative" ceramic foam could solve this problem as the amount of carbon dioxide it absorbs through its life cycle is much more than what it emits in the same period.
(2) The proprietary building material manufactured by the Company does not contain standard Portland cement in its formula.
Moreover, this opens up some exciting possibilities which could certainly endear the product to many markets looking to reduce their environmental impact during and after construction.
Capital Resource Alliance estimates that approximately three-quarters of a ton of CO2 is saved for every ton of Portland cement that is not used, thus transforming the cement industry from a major emitter of carbon to a major absorber.
The company is positioning itself to serve the Green Building industry which grew five-fold in the United States over the last 3 years and has potential to grow to $140 Billion by 2013 from just over $45 Billion in 2008.
Since the Capital Resource Alliance takeover of Engineered Construction Solutions Inc. (eCSI) Mr. Gordon has mentioned, "I am committed to getting as many projects as practical out from under private company commitments to non-disclosure out into the open for review by Capital Resource Alliance shareholders so they can make more informed decisions regarding their portfolios." In reference to any interests by the public and private sectors, the Company recognizes that during development of unique applications of S-IMF, Capital Resource Alliance is often bound to NDA agreements until the third party is ready to make public disclosures which is their privilege to do. As the R&D is fulfilled by Capital Resource Alliance and others, Capital Resource Alliance can then announce the milestone achievements and the next steps to commercialization.
While Capital Resource Alliance has a focused for profit objective, it has experienced the call for Non Government Organizations (NGO's) to vend in on Humanitarian Projects where large scale projects for third world applications as well as disaster relief in domestic situations. For example, after Hurricane Katrina, houses could be built with the benefits of being hurricane resistant, bulletproof and easy to produce. Hence, this blend could be established to be the type industry that could be recessionary resistant.
Lets go CRRA!!
