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Tuesday July 9, 1:18 pm Eastern Time
Press Release
SOURCE: SeaView Video Technology Inc.
SeaView Expands Catalog/Internet Distribution, Hires Director of Sales & Marketing
ST. PETERSBURG, Fla.--(BUSINESS WIRE)--July 9, 2002--SeaView Video Technology, Inc. (OTCBB:SEVU - News) has teamed with The Sportsman's Guide, Inc. (Nasdaq:SGDE - News) to distribute underwater video cameras and accessories. The Sportsman's Guide, Inc. is a 32-year-old retailer based in South St. Paul, MN, with over 8-million value-minded customers who purchase nearly $175M annually via monthly catalogs and a comprehensively merchandised internet site (http://www.sportsmansguide.com).

SeaView COO Michael Ambler said, "SeaView is extremely excited about the sales potential of The Sportsman's Guide. We have already shipped initial opening-stock orders, and have received orders for their holiday catalogs, which we expect will ship between mid-September and mid-November."

Ambler also announced initial shipments to another e-commerce retailer, GSI Commerce, Inc. (Nasdaq:GSIC - News). GSI Commerce, Inc. (http://www.gsicommerce.com) is a leading outsource solution for e-commerce, generating over $115M in annual revenues. They develop and operate online retailing and direct-response marketing businesses for retailers, manufacturers, media companies, and professional sports organizations. GSI has been instrumental in placing SeaView products on the following e-commerce websites: QVC/ReadySetSports (http://www.iqvc.com), K-Mart (http://www.bluelight.com), The Sports Authority (http://www.sportsauthority.com), Dick's Sporting Goods (http://www.dickssportinggoods.com), City Sports (http://www.citysports.com), Dunham's Sports (http://www.dunhamssports.com), Gart Sports (http://www.gartsports.com), SportMart (http://www.sportmart.com), Oshman's (http://www.oshmans.com), G.I. Joe's (http://www.gijoes.com), MC Sports (http://www.mcsports.com), Modell's (http://www.modells.com), Olympia Sports (http://www.olympiasports.net), Sport Chalet (http://www.sportchalet.com), and Fogdog Sports (http://www.fogdog.com). GSI is distributing both Marine Division and Security Division retail products.

SeaView also initiated distribution with Tampa, FL neighbor E-angler, "The World's Ultimate On-Line Fishing Resource" (http://www.eangler.com), and Bethel Marine (http://www.bethelmarine.com).

SecureView, the "Security Camera in a Light Bulb" with easy 1-2-3 installation of screw in, plug in and turn on recently appeared in the world-famous Hammacher Schlemmer specialty catalog and e-commerce website (http://www.hammacher.com). SecureView continues to be sold online through Costco Wholesale Corp. (Nasdaq:COST - News; http://www.costco.com), Builder Depot (http://www.builderdepot.com), SmartHome.com (http://www.smarthome.com) and SuperCircuits catalogs (http://www.supercircuits.com). Supercircuits earlier this year expanded their merchandise assortment to include the entire SeaView retail product line.

SeaView Chairman/CEO George S. Bernardich III recently welcomed Cory Tellbuescher to the SeaView team as Director of Sales & Marketing. Mr. Tellbuescher most recently was Director of Sales & Marketing for St.Petersburg FL-based Netwise Technology, Inc. (http://www.netwisetech.com) where Cory was instrumental in establishing revenue streams through the recruiting, consulting, software development markets raising the company from a development shop to a company with several million in annual revenue. Cory is an active member in the local technology community. He sits on the Board of Directors for Tech Village Tampa Bay (a technology Incubator at the University of Tampa), is the Co-Chair of the St. Petersburg Chamber of Commerce Technology Council and is actively involved in the Tampa Bay Technology Forum and other associations.

CEO Bernardich stated, "We expect Cory to contribute quickly in developing a sales team to generate dramatic revenue improvements over the coming months. His efforts should further enhance the recent expansion we have accomplished with our catalog/internet retailers. These retailers have already generated approximately $60,000 this year through the end of June. With the orders we have already received and sales projections based on 1st half sales results, we can expect this current group of catalog/internet retailers to generate an additional $300,000 is sales this year."

About SeaView Video Technology Inc.

SeaView Video Technology Inc. trades under the OTC BB symbol SEVU. The SeaView Marine Products Division sells patented underwater video cameras and accessories through a growing retail network. The Company's Security Products Division encompasses consumer and commercial video security solutions including the patented SecureView "camera in a light bulb," as featured in Popular Science, Popular Mechanics, Readers' Digest, and ABC News "Good Morning America." Using exclusive PLC technology, SecureView products transmit live video through electrical wiring, offering a significant reduction in installation costs. Commercial products include AC versions for loss prevention and DC versions for the transportation industry.

website: http://www.sevu.com

email: [e-mail]

This news release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including, without limitation, the ability of SeaView Video Technology Inc. to accomplish its stated plan of business. Although SeaView Video Technology Inc. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and, therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by SeaView Video Technology Inc. or any other person that the objectives and plans of SeaView Video Technology Inc. will be achieved.



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Contact:

SeaView Video Technology Inc., St. Petersburg
J.R. Cox, 727/866-7440
email: [e-mail]


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