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scupscup   Sunday, 08/23/09 04:35:42 PM
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From: Eric Lehner <>

Date: Sunday, August 23, 2009 4:05 PM

To: <>

Subject: WNBD: Walmart Picture

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Hello Moderator Team:

Photograph of the first Winning Colours display rack in a Walmart (Ontario) outlet was sent on Monday August 17th. Beneath it is the same rack today, August 23rd. The difference is obvious. This is not meant to make any statement beyond the demonstrated fact that in the right environment, with merchandising support and training, there is clearly a demand for Winning Colours Stain Remover. The current market capitalization of Winning Brands Corporation is not based on what its success and sales have been to date, but rather, what the prospect is of Winning Colours Stain Remover securing the breakthrough(s) that will lead to it becoming a household name. The enormous scale of Winning Colours’ potential commercial success with the right “breakthrough(s)” is so significant that it makes any historical numbers irrelevant. That’s what this rack demonstrates. Evaluation of the probability that Winning Colours will make that breakthrough is a determination and judgment that each person must make for themselves, based on their own instinct and analysis. There is no guarantee that a breakthrough will happen, nor that it will not happen.

My own estimation, as CEO of Winning Brands Corporation, is that the breakthrough will depend upon the combination of Winning Brands’ dedication to service, perseverance in the face of obstacles and setbacks, resourcefulness, intelligent effort, financing and good luck. Fortunately, these important qualities are already present. The product itself, Winning Colours Stain Remover, arguably the most import component in the equation, is also proven to be ready to succeed. That much is now clear. Its unique performance characteristics are beyond dispute. It is a powerful, versatile and safe clean-up solution that is as strong as a solvent, but gentler than soap. There is no normal household in North America that would not benefit from having Winning Colours Stain Remover in the home.

Winning Brands is deeply grateful to our early retail partners in Canada for the courage of their convictions, their leadership in the retailing community and their own entrepreneurial spirit to permit such an opportunity. If U.S. retailers step up and participate, the impact will no doubt be enormous. There are no material cultural differences between the Canadian and U.S. consuming public in this category of product. None. There is no practical reason that this performance cannot become the norm. I am more confident than ever that it will. This is what my colleagues and I are dedicated to bringing about.

Eric Lehner, CEO

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