Alliance has arrangement w/ Rent a Center(NASDAQ:RCII) a multibillion dollar company with over 3,000 location in America.
From latest Q report:
"Of the locations at June 30, 2009, 2,900 locations were operated or franchised by Rent-A-Center under the brands “Rent-A-Center”, “Get It Now,” and “ColorTyme,” Rent-A-Center, Inc., a Nasdaq (symbol RCII) traded company, is the largest rent-to-own company in the United States, Puerto Rico and Canada. Our revenue attributable to the contractual arrangements with Rent-A-Center was approximately $2.9 million"
Having a partner like that is a good thing.