AVVH... CEO EMAIL We will be announcing via a press release the TV stations that will be broadcasting the infomercial. This will be Thursday or Friday. We will be going with 8 TV stations that have a viewing audience of 5 million people. This will be a test to ensure that our infomercial will be successful when we do the national launch. We look for a MER (media efficiancy ratio) of 1.7. We will invest $20,000 for the one week test and look for a minimum sales volume of $34,000. If we do not hit the 1.7 ratio we will tweak it a bit and do another 1 week test. We are very confident that we will come in much higher than a MER of 1.7.
We will also do a press release on a link to the 120 second infomercial and the 60 and 30 second commercials. Our Media buyer requested that we do the 30 and 60 second commercials because the TV stations will give free spots in return for getting a contract for the 120 second infomercial.
thankyou jack Farley
Jack Farley, C.E.O. / Board Chairman avVaa World Health Care Products P: 888.547.2294 E: jfar...@avvaa.com www.avvaa.com Pink Sheets: AVVH
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.