That's just it. You obviously don't get it either.
I personally own and wear a Leatt brace. I won't even ride my trials bike without it. I go racing every weekend, motocross, hillclimbs, flattrack. I've tried on the EVS and it's the most inferior product I've ever seen.
But, it's on the showfloor of every dealership because they have promotion, distribution, and name recognition.
I personally called Leatt's public relations, received a phone call, and gave them the owners name of Parts Unlimited to try to get them an appointment to get their products sold in their catalogs. I used to buy alot of stuff from the owners original store in Janesville, WI. If you knew anything about powersports, you would know that if you aren't in a Parts Unlimited or Tucker Rocky catalog in the United States, you're doomed.
Leatt is relying on "word of mouth".
I'd bet you don't race, or go to many races.
How much promotion and name recognition could we get for half of what this guy is sucking out of this company?
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