American Scientific Resources (ASFX)

[rodster73]

WESTON, Fla., Aug 17, 2009 /PRNewswire via COMTEX/ -- Kidz-Med, Inc., a
subsidiary of American Scientific Resources Inc., (Pink Sheets: ASFX) today
announced it has received an initial Purchase Order of the Kidz-Med Thermofocus
5-in-1 Non-contact Thermometers from another distinguished baby specialty
retailer, just in time for the start of the 2009-2010 cold and flu season.

Long recommended by doctors throughout the UK, Europe and Asia, the Thermofocus
5-in-1--which was used by medical personnel in Asia during the SARS epidemic
(See BBC article: http://news.bbc.co.uk/2/hi/business/2986469.stm)--is an ideal
instrument to use to diagnose fevers associated with the flu since it has
absolutely no contact with the skin, making for a completely hygienic and
non-invasive experience.

In just one second, it takes a temperature without ever touching a child's
skin or body. It uses completely safe infrared technology clinically proven to
be as accurate as standard rectal or ear thermometers while providing five
readings of core body, baby's bottle, bath water, food and nursery room all
with one easy to use device.

At the retailer's request, the Company is not yet disclosing the name of the new
customer, which will be conducting test sales in various stores, mostly in the
Northeastern United States as well as one store in the Midwest.

This specialty baby products retailer sells merchandise through baby specialty
stores nationwide and through its website, which garners more than 500,000
monthly visitors including 300,000 unique visitors per month.

The terms of the order will allow reorders in a manner that will permit Kidz-Med
to position itself to meet future purchase order requests from the baby
specialty stores as additional financing is made available.

The Company believes its branding efforts have been well recognized as parents
and caregivers search online and offline for the Kidz-Med Thermofocus 5-in-1,
often referring to it in their feedback as "a lifesaver".

"Being able to add this baby specialty chain to our list of esteemed vendors is
extremely exciting for us. By distributing our unique product through yet
another industry leader, we intend to build upon our previous success of
increased first quarter sales," stated Dr. Christopher F. Tirotta, CEO of
American Scientific Resources.

In May, American Scientific Resources reported a marked increase in interest on
non-contact thermometers in response to the growing threat of an H1N1 pandemic.
(See: Safety Product Company Sees Increased Inquiries Resulting from H1N1 Flu)

About Kidz-Med, Inc.

A division of American Scientific Resources, Inc., Kidz-Med, Inc., was founded
in 1993 by Dr. Christopher F. Tirotta to create children's pre-operative
educational videos "A Hospital Trip With Dr. Bip" and "Dr. Bip's New Baby Tips".
Today, Kidz-Med, Inc. is leading the pediatric and children's health and safety
products industry in innovation by providing the most revolutionary patented
family-friendly products sourced from around the globe to help keep children
safe and parents reassured. For additional information, visit www.kidzmed.com or
the corporate web site, www.americansci.com.

Safe Harbor

This release may contain forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Statements contained in this
release that are not historical facts may be deemed to be forward-looking
statements. Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ materially from
that projected or suggested herein due to certain risks and uncertainties
including, without limitation, ability to obtain financing and regulatory and
shareholder approvals for anticipated actions.