GetFugu to Take on Google, Yahoo in Mobile Search on iPhone
Yahoo (NASDAQ:YAHOO) currently has 34.6% of the mobile search market in the U.S., compared with Google's (NASDAQ:GOOG) 63%, according to comScore. But Microsoft's (NASDAQ:MSFT) recent deal with Verizon to be its exclusive search provider is just getting under way, and together Yahoo and Microsoft will have additional exclusive mobile search deals with T-Mobile USA and AT&T. (Google has a mobile search exclusive with Sprint Nextel.)
Ad revenue from mobile search is expected to increase over 125 per cent every year until 2013, latest research shows.
According to BIA's Kelsey Group, mobile search ad revenue in Western Europe will increase from €39 million (£32.7m) in 2008, to €2.3 billion (£2bn) by 2013 - a 125.4 per cent compound annual growth rate.
Mobile display ad revenues will grow from €14m (£12m) in 2008 to €1.1 billion (£95m) in 2013, according to the research.
The US lags behind Europe, with mobile search ad revenues expected to increase from $39m last year to $2.3bn by 2013.
According to Kelsey, the discrepancy is due to Western Europe being home to 499m mobile handsets, compared to only 266m in the US.
Kelsey's findings follow GfK Technology and Brightkite's report showing iPhone users are more likely to recall mobile display ads than owners of other handsets.
Getfugu is set to storm iPhone users and smartphone users with a brand new way to use their search. Getfugu, Inc. (OTCBB:GFGU) www.getfugu.com, the next generation mobile search tool, to introduce their revolutionary new method of accessing the Internet through mobile phones, will give away, free, to the first 100,000 experiencers, a customizable, VISA branded debit card. The limited edition "FUGU black card" will enable users to receive rewards from some of the largest consumer-focused industries. These industries include the world's largest brands, over 700 online retailers, 70 big-box brick & mortar retail stores and more than 25,000 local community merchants and retailers.
Getfugu's 09/09/09 premiere of its four unique "See It," vision recognition (ARL); "Say It," voice recognition (VRL); "Find It," location recognition (GRL); and "Get It," Hot-Spotting services, is targeted at consumers who spend valuable time hunting for entertainment, news, sport results, shopping, and more on their mobile phones. Getfugu offers ease of operation and direct connection to the Internet without tedious typing in of URL addresses for commercial transactions.
GetFugu.com cardholders will be able to click on to a micro-website for access to the features offered, as well as the cardholder system dashboard to manage their accounts. The site will also include both video and spokesperson presentations. Because Getfugu recognizes the importance and power of individuality, at activation, the cardholder may personalize their card with their own photos.
About Getfugu:
Getfugu, Inc. is the first technology architect to provide a carrier agnostic, platform agnostic mobile search platform. GetFugu will change the way people access the web with their mobile phones. It is designed to encourage use of its applications by simply integrating the mobile phones' core strengths (image recognition, voice recognition, location recognition) into a single customizable application. Additionally, GetFugu offers the only mobile hot-spotting ecommerce platform available worldwide today. The GetFugu platform will be available for 97% of the mobile phones available (over 3.3 billion handsets) worldwide
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