As a salesman, my aim is to get your credit card number, or paypal payment first. I let the technical people worry about the rest, even if they have to work nights to fulfill the order. In sales oriented companies, marketing does not wait on techies. Get the money first, and let the techies worry later is the motto. Sloan long time ago wrote in his classic business book "My Years at General Motors" to not to wait on his chief engineer Kettering to make change after change on the new air cooled car design, but to sell what they had. If Sloan waited for the air cool engine to be perfected, he would had waited over thirty years before the air cooled cars like the Beetle finally made it to the road but only for a relatively short period. Sell and let the techies worry later.