Personally I feel a lot worse for those who lost large sums investing in SKNN than I do for JED.
Secondly, JED could be selling shares (maybe even short selling, I don't know) at 1.2 cents, then (after they get the bid down to let's say 1 cent) buy them back at .35 of a cent. They just tripled their money. Remember, because they can convert looking backward, if they can sell first, their profit is guaranteed.
And we (or at least I) don't know who "JED" is. They could have some other tie to the company or its management. I may be wrong, but my guess is JED is not and will not be screwed here.
Those who cannot learn from history are doomed to repeat it.
GEORGE SANTAYANA