NeoMedia Technologies, Inc (NEOM)

[srowen]

Yep, I worked there and know more than I can tell you about what they do. It is not foolproof, nor is it the same thing as verifying it's a 'safe' site in some sense. So how is this clearinghouse going to manage it any better...

You are talking about advertising, which was is not the same thing. Earlier you drew an analogy between expectations about reaching consumers, and barcodes. Indeed, because I don't expect I pay a middleman internet traffic cop just to have an online presence, to be able to answer hyperlinks to my own site, to answer clicks from search engines to my site, I don't think I'd expect to pay some infrastructure provider to be able to answer 'clicks' from barcodes. Would I expect to run a barcode as an ad on a billboard? sure. But I am paying for the ad, not for the barcode. I am paying to run the site behind the barcode link, but not the barcode. Because I don't pay for hyperlinks.