Winning Brands Corporation (WNBD)

[Serenity]

REPOST OF PR THIS MORNING....

News for 'WNBD' - (America's Leading Paint Sundries Distributor Chooses Winning Brands --Lancaster to Carry Winning Colours Stain Remover in 7 Regional Warehouses Serving 10,000+ Paint Stores)


BARRIE, Ontario, Aug 12, 2009 /PRNewswire-FirstCall via COMTEX/ -- Winning
Brands Corporation www.WinningBrands.ca (Pink Sheets: WNBD) (Frankfurt: WMU.F),
manufacturer of eco-responsible cleaning sensation Winning Colours Stain
Remover, is being listed by leading paint sundries distributor Lancaster
www.LancasterCo.com, servicing an active account base of more than 10,000
independent paint stores, regional paint store chains, national paint store
chains, hardware stores and lumber yards. Lancaster will be taking deliveries of
Winning Colours Stain Remover inventory into all 7 warehouses immediately in
order for Winning Brands to train Lancaster personnel at Lancaster's September
9-10th National Sales Conference in South Carolina.

The development is significant for both companies and consumers. For Winning
Brands, the listing provides the company's largest ever account reach for
Winning Colours Stain Remover. "In practical terms, this development is as
significant as a product listing with any single U.S. retailer because of the
deep penetration that it provides through knowledgeable and motivated colleagues
across a huge account base," says Eric Lehner, CEO of Winning Brands. The
recently introduced $100,000 Winning Colours Stain Remover Sweepstakes will be
promoted to stores through Lancaster as well.

"We will consider Lancaster the principal service partner for paint stores in
the U.S. that are primarily or exclusively paint focused," says Lorne Kelly,
Winning Brands Senior VP, adding that "Lancaster has watched Winning Colours
carefully to see what the product can do. They have also heard from stores who
want it. It's clear now that Winning Colours Stain Remover is a great fit and
Lancaster wants its retail account base to have access to this new product.
Together, we can make Winning Colours Stain Remover the talk of the industry."
The move keeps Lancaster at the forefront of servicing paint retailers with new
products that help them succeed. The Lancaster relationship will be managed for
Winning Brands by Key Account Manager C.E. Norman of North Carolina.

Mr. Lehner points out that the business relationship with Lancaster helps close
the gap for Winning Brands between independent retailers and chains. "Lancaster
recently announced the creation of an expanded National Accounts Team that will
be dedicated to building current business and finding new business with retail
chains across all market channels. It is clear from recent developments at
Winning Brands that we are finding ways to boost our exposure to national
retailers. This is a big step in the right direction. Winning Colours Stain
Remover now has the foundation for a banner year in 2010. Our distribution
arrangements are now very good," Mr. Lehner remarked.

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation
www.WinningBrands.ca is a developer and manufacturer of eco-responsible cleaning
solutions including its lead brand, Winning Colours Stain Remover, which is
being targeted to become a world favourite stain removing solution for its
skin-friendliness, ease of use and versatility. The number of Winning Colours
stain removing testimonials on social media continues to grow, such as

Additional brands include KIND Laundry Products, CLEAN1 All Purpose, SMART Wet
Cleaning Solutions and TrackMoist Dust Suppressant.

ABOUT LANCASTER: Lancaster has expanded since its founding in 1953 to become
America's largest exclusive paint sundries distributor servicing America, the
Caribbean, Central America and South America. Lancaster represents over 260 of
America's finest brands with the largest sundries selection for paint stores in
the industry. Its warehouses have over 500,000 sq ft of merchandise on hand at
any time to supply over 10,000 active accounts.