Wednesday, August 12, 2009 12:46:14 AM
Just making sure we have everyone's attention.
Inside of the past four weeks, Drinks Americas has seen:
1. Olifant Vodka headline as lead sponsor the Blazed and Confused Tour ft. Snoop Dogg and Slightly Stoopid. This tour spanned the country and exposed Olifant to well in excess of 250,000 fans and where most every venue SOLD OUT
2. News that existing sales of Olifant Vodka during this tour period are up 40%
3. News that new markets for Olifant are opening nationwide because of the exposure of the product on the B & C Tour
4. Advertising exposure of Olifant Vodka for the B & C Tour in excess of $2 million dollars was received and saved by the company
5. Kid Rock's soft launch debut of American Badass Beer American Lager at Comerica Park in Detroit where it was available for two days to over 85000 Kid fans and where those concerts SOLD OUT
6. Kid Rock's Badass Beer SOLD OUT at the shows in Detroit for his Rock n Rebels Tour Weekend
7. Kid Rock's Badass Beer placed in the Comerica Park bars and restaurants and select surrounding bars and restaurants for a two day block party weekend attended by upwards of an additional 60,000 people beyond the concerts and the beer SOLD OUT
8. Over $5 million in media exposure and advertising was extended to Badass Beer from its "Born on the 4th of July" dating up until two weeks after the Comerica concerts at no cost to DKAM
9. Kid Rock's Badass beer being shipped in kegs only across the State of Michigan to bars and restaurants
10. The availability of Kid Rock's Badass Beer at businesses all over Detroit immediately following the concerts
11. Kid Rock's Badass Beer available at this Saturday's Boyne Mtn Boyne Falls Amphitheatre where the concert has long since SOLD OUT
12. The expansion of production capacity for Kid Rock's Badass beer at Michigan Brewing
13. The expansion of Michigan Brewing to a second facility in Lansing, MI where 50 new employees have been hired and where Badass Beer will be available
http://www.lansingstatejournal.com/article/20090808/NEWS03/908080314/1004/NEWS03
14. The beginning of Badass Beer being advertised and promoted on every retail website where it is available which leads to untold $$millions in free advertising for DKAM and for Badass Beer and even more sales
http://www.uptowngrille.com/
15. The initiation of the www.AmericanBadassBeer.com website
16. The Kid Rock Private Stash implementation of beer logo soft goods to accompany the beer proper
17. The announcement of a formal launch of Badass Beer on or about Labor Day
All of this has happened from the second week of July 2009 to the second week of August 2009. In less than 30 days.
This is warp speed and it clearly signals this is an entirely different Drinks Americas than we've ever seen before.
Oh yeah, I guess I should have added that there might be a few more shares out there. Yep. The doors are still open too. If anyone has a problem with shares or this company, then refer to the 17 reasons I just stated as the reason this company has any shares to begin with.
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