interested in franchizing with AUML? info here...
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Auction Mills Inc.
2917 Elm Street, Suite C
Dallas, Texas 75226
Office: 214-747-2292
www.auctionmills.com
1
The simple way to sell items on
Corporate Strategy
Online shopping has been growing at a breakneck pace the past few years. Consumers all
over the world now have access to items at the touch of a finger. Auction Mills does all the
work that saves the seller an incredible amount of time. The psychology of being the
“winning bidder” is a powerful force as buyers rejoice that they have won a product when
they pay for it.
eBay auction shopping is a highly convenient form of home shopping and is as simple as
bidding for the item you want. Auction Mills seeks to become a leader in supplying the
buying public with a convenient, professional and confidential approach to participating in
the eBay online marketplace. Auction Mills shall establish and maintain a relationship with
eBay while looking forward to cultivate this relationship with new franchises around the
globe. Many buyers use online auctions because they are looking for something that a regular
store on the streets will never dream of selling. In addition, many new, almost new and
slightly used items are sold on eBay every day — making it perfect for the sale of unwanted
gifts, clothing that no longer fits and hobby accessories that no longer hold a person’s interest
but will other’s.
Selling to millions online is just getting started
Auction Mills affiliation with eBay is perfectly timed as eBay continues its rapid growth. For
the fourth quarter of 2003 eBay’s gross profit was a record $532.9 million. Projections for
2004 suggest eBay may reach $3 billion in net revenue in 2004 or a year earlier than
anticipated. With an estimated 105 million users around the globe, it stands to reason that a
company like Auction Mills will be positioned with the correct marketing strategies to
capitalize on the growing potential of the eBay drop off store sensation.
Auction Mills Inc.
2917 Elm Street, Suite C
Dallas, Texas 75226
Office: 214-747-2292
www.auctionmills.com
2
Drop-Off Stores
These stores manage the entire eBay sales process, from evaluating an item’s potential selling
price, to digital photography of the item via registration of the item, writing a description,
storing, and collection of payment, packaging, shipping and forwarding the proceeds to the
seller. Under the company’s business process, the item for sale must be worth at least $50
from which Auction Mills receives a fee of 38% of the proceeds up to $200. These fees
decline on a sliding scale above that price level. Items not sold are either offered to a charity
of the seller’s selection or picked up by the seller within 4 days of auctions end. There is little
risk on the Auction Mills franchisee as they serve only as the middleman in the transaction.
Auction Mills Goal
Auction Mills will provide eBay auction services to consumers through locations across the
United States and around the World. The Company’s auctioneers provide services such as
photo taking, auction listing, and payment processing, packing and shipping.
Auction Mills Target
Auction Mills is seeking entrepreneurs who want take part in the exciting new industry of online
marketing. Upon announcing Auction Mills to the public market, we have been
inundated with requests for information about franchise opportunities. In a very short period
Auction Mills has received an overwhelming amount of franchise inquiries from the US and
over 20 other Countries some of which include Australia, Canada, England, India,
Netherlands, Pakistan, Singapore, United Kingdom and the Ukraine The tremendous
worldwide attention illustrates that our Company is focusing on an area that is original and
unexploited.
We are extremely excited about the interest shown in Auction Mills. By offering an
inexpensive, effective and user-friendly method of providing the public with a service to sell
unwanted surplus, Auction Mills in an incrediable position to take advantage of this exciting
new industry of on-line marketing.
Why Auction Mills?
Auction Mills goal is to supply the public with a convenient, professional and confidential
approach to participating in the eBay online marketplace. Experienced eBay auctioneers
provide customers with a method of turning unused items into cash. The Franchisee actually
takes possession of the items to be auctioned eliminating the hassle and wasted time
associated with the selling process and allows customers an opportunity to benefit from the
relationship Auction Mills shall maintain with eBay. We’re presenting this exciting method
of marketing to YOU, and we intend on cultivating a worldwide network of franchises that
will work unanimously to offer the public the most effective tools and service available for
online marketing.
Auction Mills Inc.
2917 Elm Street, Suite C
Dallas, Texas 75226
Office: 214-747-2292
www.auctionmills.com
3
Consider the following:
• Auction Mills is affordable! In most cases you can open the doors to your own
business for an investment of $30,000 - $45,000 (depending upon location and final
build out cost). This amount includes our initial franchise fee of only $15,000.
• Auction Mills is a business “in a box.” A store can be situated in about 1,200 to
1,500 square feet of retail space, typically in a store front shopping center location.
As a registered / official AUML franchisee you will have access to our operational
systems, software licensing and training, and continual franchisee support. AUML
will provide you with everything you need to get started.
• Training and Support Provided! Our corporate training facility located in Dallas,
Texas, was constructed to supply franchisees with the tools they need to enter into the
online marketing business. The training will educate franchisees on the details of
drop off store business structure and management techniques, software and hardware
required for inventory evaluation and pricing and many other necessary aspects
involved with online marketing. Auction Mills’ staff will continue to provide ongoing
support for our systems and procedures long after you’ve opened the doors to your
store. Also as a part of your initial training, you will be advised on all of the Auction
Mills corporate policies and procedures for maintaining a continued corporate look
and feel.
• Low overhead! In most cases a store can be operated successfully with only 2
employees! Because the number of employees can be minimal — so is the cost of
equipment.
• According to the United States Department of Commerce, “Ninety percent (90%) of
franchise business are still operating after 10 years, but eighty-two percent (82%) of
independent businesses fail.” Auction Mills affiliation with eBay is perfectly timed as
eBay continues its rapid growth.
The bottom line is that this business model is already effective and growing at an incredible
pace! By following Auction Mills methods, we will help you achieve your projected business
goals, and provide you with the tools and systems to help you get started.
Auction Mills Inc.
2917 Elm Street, Suite C
Dallas, Texas 75226
Office: 214-747-2292
www.auctionmills.com
4
GETTING STARTED
We are glad you expressed an interest in being a part of the new phenomenon that is
spreading across the country like wildfire! To join us as an Auction Mills franchisee, we ask
that you satisfy the following requirements:
Costs & Fees:
Total Investment: $ 30K – $45K (estimated)
Franchise fee: $ 15,000
Software License fee: $ 250 per month
Ongoing royalty fee: $ 1,500 per month
Term of agreement: 15 years, renewable
Renewal fee: $ 3,500
Qualifications:
Net worth requirement:
$ 150K Area Developer
$ 50K Single store
Cash liquidity:
$ 75K Area Developer
$ 50K Single store
Business Experience: General business knowledge
Operations:
Absentee ownership of franchise is allowed.
Training & Support:
Available at headquarters: two days
Ongoing Support:
Monthly Electronic Newsletter
Conference Meeting Updates
Grand opening advertising assistance
Internet/Portal
Field operations/evaluations
Purchasing Cooperatives (sign discounts, packaging discounts, etc.)
Marketing Support
Local and National Media Contacts
Press Releases
Auction Mills Inc.
2917 Elm Street, Suite C
Dallas, Texas 75226
Office: 214-747-2292
www.auctionmills.com
5
As an Area Developer, you will receive a $5,000 one-time finder’s fee and a $250 monthly
royalty fee per store, as long as the store is open. An Area Developer must own and operate
at least one store in their area. In addition, the Area Developer is required to open an
additional 14 stores within a specific time frame, which most likely will not exceed an 18-
month period. If the 18-month time period expires and all stores granted are not open and
operational, the remaining store options will be rescinded at the discretion of the Auction
Mills company directors.
As a single store owner, you will receive full time administrative support. You may call the
home office to seek and receive help during the hours of 8:00A.M. – 6:00P.M. cst. You will
also receive newsletters so that you will know exactly what is happening with the company
and the company stock and officers. You will receive grand opening advertising assistance to
create store awareness. You will receive discount advantages through our relationship with
sign makers, business card and stationary printers, computer hard-ware and software
providers, furniture purchases and office supply discounts. You will have the privilege to use
the Auction Mills logo and floor plans. We will make every effort to provide you with all the
answers to your questions that go along with opening an eBay drop-off store.
If you are confident you meet all the requirements then take the next step! We are eagerly
anticipating helping you through this entire process and will help you successfully open your
new franchise unit!
Auction Mills Dallas Store Front
Auction Mills Inc.
2917 Elm Street, Suite C
Dallas, Texas 75226
Office: 214-747-2292
www.auctionmills.com
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