GRAVITY CO LTD SPONSORED ADR (GRVY)

[riskanalyst]

I actually loaded up a decent size position in this one. The good thing about gamers are they are sometimes a bit fanatical about a particular game. Their big revenue generator is still an old game that is getting past its life cycle. Unfortunately the fans have been waiting a long time for the 2nd generation. That is where the stickiness comes from their gamers. Those that have been playing this long already will more than likely transition to the 2nd generation. Hopefully they can get some new players or some of their old gamer base back. They used to have 3 times the number of users, but the long delays for the new version caused them to lose some users, who transitioned to more advanced gaming systems. Their 2nd generation game will be modeled after some of the top games out there like Warcraft. I think they would have ability to win back some of their old fans. A review I saw of the beta test seemed favorable. Let's hope they can stick to the timeline for release. They are already several years behind. Don't know how that happened, when they had plenty of cash. Sounds like poor project management. I think the risk/reward is fairly good on this one. I'm still parsing through some of the filings, before I commit fully.