Expo Holdings Inc. (EXPH)

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NEWS


Expo Holdings, Inc. Chooses Two Finalists for Naming/Branding of New Proprietary
Consumer Product

NORTH WILKESBORO, NC, Aug 06, 2009 (MARKETWIRE via COMTEX) -- Expo Holdings, Inc.
(PINKSHEETS: EXPH) has chosen two finalists in the naming/branding selection for
its new proprietary consumer product.

Moving Ideas, Inc. -- a marketing and brand communications agency based in
Huntersville, NC -- recently presented 10 outstanding name and branding
selections for the company's new proprietary product. After all were considered,
the list was narrowed down to the final two. Both are ready for trademark
application and would offer excellent brand development potential.

"We are progressing rapidly with our branding strategy. We will soon unveil our
new product to the public, and expect a warm reaction from the retail market.
Next week we will be shooting an informational video about our new product. We're
busy designing the set and preparing for this significant milestone," said Expo
Holdings CEO James Brown.

Jenny Moates, President of Moving Ideas, Inc., said, "While I was confident in
all of the names presented, the two that were selected are the strongest. When
considering branding, you want to choose a name that is easy to pronounce and
memorable, and both of these are. When we develop names for a consumer brand it's
important to create something original and that speaks to the product's unique
benefits. We are pleased with the direction and will continue to move the
branding initiative forward."

Additionally, Brown stated, "Our new consumer product will be introduced to the
public in the next few weeks and we anticipate retail availability in the coming
months."

About Expo Holdings, Inc.

Expo Holdings operates in North Wilkesboro, NC. D&D Displays is a wholly owned
subsidiary of Expo Holdings, which specializes in custom cabinetry and high end
store fixtures for retail vendors such as Newell-Rubbermaid, Inc., Bosch Tool
Corporation, Kronotex, USA, and Lowe's Companies. D&D Displays has been in
operation since 2000 and joined Expo Holdings in 2006.

This release includes forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934.
Statements contained in this release that are not historical facts may be deemed
to be forward-looking statements. Investors are cautioned that forward-looking
statements are inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain risks and
uncertainties including, without limitation, ability to obtain financing and
regulatory and shareholder approvals for anticipated actions.

Contact:
J.D. Brown
D&D Displays, Inc.
336-667-8765
http://www.expoholding.com
http://www.movingideasinc.com




SOURCE: Expo Holdings, Inc.
http://www.expoholding.com
http://www.movingideasinc.com


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