Same stuff, different day. There are many very successful products out there that I wouldn't pay a dime for. I could hate SPNG sponges, but if I thought it were a money maker, I will hate it on my way to the bank. Yes, it helps when you like the product - but the bottom line is simply this: if you think SPNG is going higher, you invest. The company seems to be progressing quite nicely. Can I make a profit here? With 6 billion people on the planet is there a viable market for SPNG? If you think there is, you might want to invest. If you think not - there's thousands of other choices for investing out there.