Thanks for the comments mantzes. I think the product as originally conceived (2 skins, 1 bone for around $60) was good. In it's final implementation (1 skin, 2 bones 1/2 size apart, $150) was a non-starter.
But you're right that financial statements are key to understanding any investment. Promotion is important, but having funds available to do promotion is the starting point. Not having to go to heavily discounted convertible debentures is also a big plus.
I agree that on balance this has been one of the good boards and I credit that to the mod, but I think you'll find there are some single-stock cheerleaders here as well.
Bottom line, it's never a good idea to invest based on MBs or e-mail/website tips. People promoting a stock are not doing it to make you rich. A rising tide lifts all boats, so you may get lucky, but reading financial statements will create better investing than all the MBs, PRs and touts combined.
Those who cannot learn from history are doomed to repeat it.
GEORGE SANTAYANA