e.Digital Corporation (fka EDIG)

[Tenderloin]

OT: iRiver Makes Significant Price Move on iFP-700 and iFP-800 Series Flash-Memory Music Players

512MB iRiver Flash Player Available for Under $200

MILPITAS, Calif., Sept. 13 /PRNewswire/ -- iRiver's award-winning iFP-700 and iFP-800 flash-memory music players are available at a reduced price to consumers effective immediately. Through an advantageous technology and financial arrangement with suppliers, iRiver is able to offer the same high-quality, feature-rich product at a substantially lower price. For
example, MSRP on the iFP-700 and iFP-800 1GB flash players dropped $150.

MSRP for the iFP-700 and iFP-800 flash players are now:

$119.99 - iFP-780 (128MB) $119.99 - iFP-880 (128MB)
$149.99 - iFP-790 (256MB) $149.99 - iFP-890 (256MB)
$199.99 - iFP-795 (512MB) $199.99 - iFP-895 (512MB)
$249.99 - iFP-799 (1GB) $249.99 - iFP-899 (1GB)

"These new price points reflect our drive to reduce costs to customers by securing favorable technology and economic relationships with suppliers," said Anthony Taroni, director of sales at iRiver America. "iRiver is the leader in the flash-based portable music player market, and our new pricing creates a
rare instance when consumers don't have to choose between price and quality."

iFP-700 and iFP-800 Series Feature:

-- USB 2.0(1) provides up to 3x faster transfer speeds over USB 1.1
-- Up to 1GB(2) internal storage
-- Supports MP3, OGG, ASF, WMA and WMA-DRM music files
-- An integrated digital FM tuner with presets
-- Programmable FM recorder
-- Up to 40 hours of battery life (Single AA battery)
-- Integrated voice recorder
-- Upgradeable to future formats and features
-- Store or transfer files of any type
-- Lighted 4-line text display
-- Weighs only 40 grams (1.4 ounces)
-- Ultra-small design

iRiver's iFP-700 and iFP-800 series are available in four capacities
-- 128MB, 256MB, 512MB and 1GB -- and play up to 40 hours of music on a single AA. The new line also comes with accessories for an active lifestyle including a sport armband, neck strap, carrying case and line-in encoding cable. In addition to playing MP3, OGG, ASF, WMA and WMA-DRM music files the iFP-700 and
iFP-800 series are compatible with online music services that use Windows Media DRM technology.

For more information on iRiver's iFP-700 and iFP-800 series players visit
http://www.iriveramerica.com/products/flash.aspx