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NMKT Friday evening news, (mentions cisco)
Technology affiliate partnership announced

World Trade Press
Technology affiliate partnership announced
, 09.10.04, 5:24 PM ET

NewMarket Technology, Inc. (OTCBB:NMKT) and Sensitron Inc. announced an affiliate partnership to pursue sales of Sensitron's wireless CareTrends technology in the healthcare market segment.

The partnership includes NewMarket acquiring a 20% equity stake in Sensitron.

Sensitron Inc. is a Silicon Valley-based Wireless Healthcare innovations company that has developed the CareTrends Wireless Bridge System. The system minimizes transcription errors and eliminates lag time between reading, capturing and documenting clinical data because it directly communicates vital signs and other data from wirelessly enabled point-of-care medical devices at the bedside.

The proprietary Sensitron technology offers Cisco Systems (Nasdaq:CSCO) technology integrated into the overall solution and is featured on Cisco's Web site.

Sensitron, Inc. is a technology company pioneering the development of health resource management (HRM). It has developed the CareTrends System, an enterprise software and wireless vital signs monitoring system, to improve patient quality of care and decrease healthcare costs.

"Jaluria visited our facilities this week to learn about our existing wireless and RFID solutions," said Philip Verges, CEO of NewMarket Technology. "We recognize the potential of Sensitron's technology in other industry segment applications and intend to move quickly to exchange technical knowledge and expertise between Sensitron and our existing wireless technologies so that we can promptly take advantage of the cross-selling opportunities."

"We simply believe in the NewMarket business model," said Rajiv Jaluria, CEO of Sensitron. "My entire career has been about introducing new technologies to market. I have experience in both Fortune 500 research and development departments as well as with the traditional venture capital route; NewMarket has come up with a better mousetrap. The model they have pioneered makes sense and shows more promise than the traditional startup models that I have been part of in the past."

"NewMarket and Sensitron will be partners with the promise of synergy and opportunity a key reason for this partnership. We are confident in our ability to expand with NewMarket into the Healthcare market segment and excited by the opportunity to integrate our technology into NewMarket's existing technologies for application in additional market segments," continued Jaluria.

In 2002, NewMarket launched a business plan to continuously introduce emerging communication technologies to market. The plan included a financing model for early technologies and an approach to creating economies of scale through a specialized service and support organization intended specifically for the emerging technology industry. This article was prepared by Biotech Business Week editors from staff and other reports. Copyright 2004, Biotech Business Week via NewsRx.com & NewsRx.net.

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NewsRx.com

http://www.forbes.com/technology/feeds/general/2004/09/10/generalnewsrx_2004_09_10_eng-newsrx_eng-ne....