Yes, But if you are in business to sell shoes, that is what your main goal is. Yes, you have to keep the business afloat, to reach that goal. I guess he ,MK, could be going through all this for his 100k a year salary, but that doesnt make sense to me, at all. Until we get news, this is not a good investment. This is, and has been for a while, a huge gamble. But, after the last year in the stock market, everything seems to be a gamble. Good luck, I still dont understand what your job here, is? Do you own any stock in this company?