Wednesday, July 29, 2009 6:21:00 PM
So, I'm talking to my nephew this morning. His college roommate is in Pontiac. Says he got his first BadAss yesterday and loved it. It quickly turned into a half dozen. He tells me where and I call the bar owner. Nice guy. No joke, he says they got three kegs delivered and it's gone already in two days. Of course, Pontiac is Lion country. Obviously, the beer will do well there if this season is anything like all the others! The guy says, "I feel like I won the lottery getting the beer so quickly. (Lotrtery reference is the funny part for those slow to keep up) They told me it could be awhile before we'd see it." I said, "They?" He said, "My distributor rep." He said, "They have 1400 accounts and the phones are ringing off the hook. We need all they can produce."
He then tells me to call another buddy of his south of Detroit who just got the beer in Wyandotte. I call him. His name is Al. I'll put up his info later as he is busy putting BadAss on his website as we speak. He says he got two kegs yesterday and it is almost all gone! He has a standing order for BadAss and he just upped it to 5 kegs a week and 50 bottle cases. He said the strangest thing though. Folks are coming across the border from Ontario to try and buy. They are devout Labatt drinkers.
He said his brother is a bar owner in Saginaw and he says his will be there at any time. His order is for 15 kegs and a standing order for 5 kegs a week plus 25 case bottles.
I'm tired of doing the math since there are so many zeros now nobody can keep up.
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