Sounds like they are very popular and that AA will probably need more to fulfill demand.
What was most interesting to me was the post on how part of the security is handled, they block the firewire port with the battery. So in order to make a connection (for example if you wanted to download the content off) you have to remove the battery and find some alternate source of power. Since most people don't carry around alternate AC power sources on flights, I'd say that is pretty effective.
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