NeoMedia Technologies, Inc (NEOM)

[huppo]

Well now, that's a nice thing to wake up to! Keeping with NeoMedia's propensity for PRs on Wednesdays.

Mobile Tag is a 'charter member', specifically called 'non-exclusive'. This suggests to me there will be other charter members. Perhaps they will be announced soon.

Though not describing the specific nature of how revenue will be generated, it seems to point out the licensing will be done through infrastructure companies rather than directly to consumer brands, ad agencies, mobile operators, etc.

Definitely keep your eyes peeled for the other companies involved in the CTIA pilot program to get on board shortly. Let's hope.

It does mention specifically that it uses NEOM's indirect IP.

Makes a point of mentioning 'scale'. That strikes me as an important buzzword in light of SB's 'we are doing this ourselves' approach and also slips in a jab at SB where Iain appears to suggest their efforts are not 'legitimate'.

I imagine this is the huge deal. Done before the end of July and potentially monumental.

Great news!

Thanks JP!