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Tuesday, July 28, 2009 10:39:09 PM
Im invested in the likelihood that ONE of their many products has the potential for major growth via mass retail chains and when the flood gates open, revenue will compound rapidly... Do the math...
Home Depot Potential
This "potential" post is speculative, but gives an idea as to how large one of these mass chains could be...
(these are rough figures)
Here are the initial stocking order figures for 100 HD's... Eric only gives the RETAIL amount in this excerpt, however the wholesale costs are about half this figure... From the Dec 07 PR...
This initial production was earmarked for use by Home Depot Canada to fill new custom metal aisle display stands of Winning Colours® Stain Remover for testing at 100 stores; a merchandising concept requiring 9,240 32oz bottles. The M.S.R.P. value of these bottles to consumers is $91,938.00.
Half of $91,938.00 is $45,969... This is roughly what WNBD made on the initial stocking order (100 locations).
$45,969 WHOLESALE / 100 locations = About $460.00 initial stocking revenue per location for WNBD
Using the rough figures for 100 locations allows us to guesstimate for a 2270 location expansion...
$460 X 2270 locations = $1,044,200 INITIAL stocking order
Lets break this down even further...
9,240 bottles were used for this order (100 stores), which comes to about 92 bottles per store on average... The isle display actually holds 90 bottles (30 per shelf) so the extra bottles probably went into stock or for some other use.
Now the question is... How FAST can the 2nd largest retailer blow through 90 bottles?... IMO 90 bottles per 1-2 months is very possible, which would equate to $6-12,000,000 revenue from ONE product in ONE retailer annually...
If paint contractors start using this stuff, we could see these figures skyrocket. HD's foot traffic in the USA is HUGE (22,000,000 visitors per WEEK)... Its possible to sell 90 bottle in a SINGLE DAY with promotions/marketing. I've seen HD blow through pallets, which is why they are #2 only to Wally.
In other words... 2270 HDs + isle displays could be worth $25,000,000+ annually, for ONE product/size... Most everybody cleans and they do it often
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