Well, do the math. "Over" 140 barrels is over 280 kegs...which equates to the 300 kegs they originally said they would be shipping to Comerica Park.
That means 300 kegs sold out the first day at Comerica Park. Now, we could dance around whether they were 12 oz. beers at $5.00 or 22 oz. beers at $8.25 all we want. It really doesn't matter.
The point is we said 300 kegs would not be enough...and it wasn't. They scrambled and went and got another 100 barrels. Plus another 50 barrels went to some 15 local businesses including all the bars and restaurantrs attached to Comerica.
Everybody sold out.
Now, this was a "soft launch" weekend. Way faster than beers normally do it. Hell, the labels were just approved the end of June and then reapproved to American Lager on a rush two weeks later for the concerts.
It seems to me this wasn't going to happen, and then maybe Kid stepped up...maybe PK stepped up....in fact...you'd be surprised how many of us stepped up and insisted this had to happen.
The end result is 300 kegs sold out. Another 200 kegs sold out. And another 100 kegs at the businesses and block parties sold out. 600 kegs is 99200 12 oz beers or it's 54109 22 oz. beers. But you know it isn't one or the other. It was likely about 75000 beers or more in two days and it still wasn't enough.
Let them get it ramped up. The City of Detroit showed everyone they were willing to wait this long for the beer. They will not be upset if they have to wait a bit longer for a lifetime supply.
Pssst....the reason for waiting is because the distributor orders coming in from around the country are over the top unbelievable huge.
I'll be the first to say it. Write it down. Book it. Plan on it and bash me for a year for it.
Kid Rock's Badass Beer will be doing $100 million in sales by 2011 and will be outsourced to a minimum of three other brewers just to handle the demand.
Step Two of the four phases is now complete.
