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TI's Digital Media Processor Cranks Out HD Video Streams with Room to Spare


View Blazingly Fast Video Encode/Decode of Microsoft's Content in WMV HD at IBC

AMSTERDAM, Netherlands, Sept. 9 /PRNewswire-FirstCall/ -- Manufacturers of consumer electronics and set top boxes now have a clear path to delivering high definition (HD) streaming video with the new 720 MHz version of the TMS320DM642 DSP-based digital media processor from Texas Instruments Incorporated (TI) (NYSE: TXN). TI's digital media processor delivers HD video
streams in Microsoft's Windows Media High Definition Video (WMV HD) format at 720p resolution, as well as MPEG-4, MPEG-2 and MPEG-1 formats. The device also processes standard definition video decoding for the emerging H.264
format.

This digital media processor follows on the success of the 600 MHz DM642,which is in the hands of hundreds of customers developing everything from security cameras to video telephony systems, and is being incorporated intodesigns by eight of the top 10 IP set top box manufacturers. For moreinformation, please see: http://www.ti.com/dm642720pr.

TI will demonstrate the digital media processor family at the
International Broadcasting Convention in Amsterdam, Sept. 10-14, in Hall 4,booth #161.

In addition to sampling the 720 MHz version of the DM642, TI is nowoffering production class devices for the TMS320DM640 and TMS320DM641, plusthe 600 MHz version of the DM642. These code-compatible digital mediaprocessors are scalable across a wide range of clock speeds and memorycapacities to support applications from video-based consumer electronics tovideo infrastructure equipment.

"TI's DM642 was one of the first programmable DSP to pass conformancetesting at D1 resolution for both the Windows Media 9 encoder and decoder,"said Steve Sklepowich, group manager in Microsoft Corp.'s Windows DigitalMedia Division. "TI's new 720MHz DM642 facilitates the ramp of HD WM9 into arange of embedded consumer applications with code-compatible, programmable
performance."

"We expect to see momentum for high end IP set top boxes," said GregIreland, senior research analyst, consumer markets: video for for IDC. "For USdeployment, HD will be a critical element of advanced video on demandservices, and the availability of set top boxes that can deliver robust HD will have a positive impact on the market."

With manufacturers driving toward more complex features and functionality,having a programmable platform with optimized performance is key. The DM642includes integrated multimedia and communications peripherals such as on-chipHD-capable video ports, glueless Ethernet connectivity, multi-channel audio
and 66-MHz PCI connectivity. The new 720 MHz version offers higherperformance for HD streaming and broadcast applications as well as headroomfor extended features such as object recognition and tracking for surveillance applications, multiple channel decode for streaming applications and image cleanup, network transport, better audio quality and better system control for
other video applications. The DM641 and DM640 processors also support video ports and critical peripherals for digital media adapters, personal video recorders, consumer IP-based video phones and video conferencing systems and TI continues to supply advanced development tools to accelerate product development. Engineers can turn to the Digital Media Developers Kit, whichcontains a PCI-bus EVM evaluation module (also available separately) as well as eXpressDSP(TM) software and development tools including DSP/BIOS(TM),reference framework software, streaming-media executable demos, a high-speedemulator and even a camera with cables. Also, the new 720 MHz version of the DM642 EVM enables engineers to begin immediate evaluation of their algorithms such as dual standard-definition D1 decoding or HD 720p decode. Further, third parties supply DM64x-based tools with hardware and software tailored for system-level solutions in specific markets such as consumer IP-based video phones or set top boxes. This third party network also offers a wide range of AV algorithms including H.264, H.263, AC-3, AAC, MP3 and more; please see http://www.ti.com/dm642720pr for full list.

Pricing and Availability
The DM640, DM641 and DM642 (600 MHz version) are available now in volume production with pricing starting as low as $19.95 each in quantities of 10,000 for the 400 MHz DM640. The TMS320DM642 running at 720 MHz is sampling today at $59.99 (10 KU). The DM642 Evaluation Module (EVM) is $1995 with the complete DM64x-based Digital Media Developer's Kit (DMDK) selling for $6495
which includes the DM642 EVM.

Product Reviews for the DM642 DSP-Based Digital Media Processor
Please see http://www.ti.com/dm642720pr for additional product reviews.

"When you take into account your power budget, your performance
requirements and tool chain support, there really aren't any options left. The DM642 is simply the best choice if you need to support more than one video codec. With the new 720 MHz version of the DM642, we can achieve significantly higher bit rates when decoding H.264 video, thus meeting broadcasters' demands as to video quality and decoder reliability."

Jan Rychter, CTO, Sentivision


"Our control room solution consists of a number of projection modules, and each of these projection modules has its own control which can display a number of video sources onto a single screen in a flexible configuration. We use DSPs because we see that the standards for compressing video are changing
all the time and DSP allows us to change the algorithm as needed. We chose the DM642 for our latest design because it gives us the same performance for a better price because of the integrated peripherals that are available on the chip, and this allows us to lower the total system cost of our solution. The
new 720 MHz DM642 will allow us to decode more channels simultaneously on the same input card, which would allow us to increase the number of channels that we can decode on a single device and display on our screens as well as go into higher resolutions."

Peter Brussens, market development manager, broadcast, Barco


"VBrick is using the DM642 for increased processor capacity and higher performance, as we seek full D1 resolution and adherence to standards. We think the DM642 is an excellent platform to build on for additional videocapabilities. For current and future applications, it's very important for us to deliver DVD-quality video, including MPEG-2 and MPEG-4 with up to full 30 frames per second, PAL, NTSC, over IP networks. For the newer MPEG profiles and for emerging standards, the DM642 allows us to develop on a platform that gives our customers flexibility."

Rich Mavrogeanes, founder and CTO, VBrick Systems

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real-world signal processing requirements.
In addition to Semiconductors, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com.

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