Monday, July 27, 2009 12:27:59 PM
July 27, 2009
NeoMedia Launches Philippine Solutions
NeoMedia Europe has announced further deals in the Philippines, through its relationship with local mobile solutions company, Omniprime Marketing.
NeoMedia says it aims to increase its presence in the Philippines, a country that boasts the highest per capita usage for text messaging in the world, via an exclusive deal with the country’s port operator in the Batangas Port, where it is running a pilot program, which will replace paper tickets for people embarking vessels in the port with mobile tickets sent directly to people’s phones. Once the pilot programe is complete, the system will be rolled out to other ports in the Philippines.
A second project with Phoenix Petroleum’s 100 gas stations throughout the Philippines, allows customers to make pre-paid purchases through their mobile phones and then pay at any of the country’s petrol stations, receiving loyalty points for their purchases using the a 2D barcode system.
“Working alongside Omniprime, as we have done for the past three years, we continue to further strengthen our foothold in this rapidly developing mobile market,” says NeoMedia Europe CEO, Dr. Christian Steinborn. “NeoMedia’s technology is perfectly suited to the geography of a country such as the Philippines, and we’re looking forward to applying our services in more new and innovative ways."
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