The most impressive product I've seen thus far is the soil additive. The kitchen sponge will be a blockbuster, because it is simply superior to the rest. Anyways, the soil additive on dicon's webpage is huge imo. Little sponge pellets loaded with fertilizer, also helps retain water and is biodegradable. Water in some countries is extremely expensive. The product will help keep water in the soil where it is needed. Reducing the amount of water lost to runoff and evaporating. I remember trading MOS in 2007, excellent earnings, the demand was so high for fertilizers people were paying 2x, 3x, and even 4x prices driving the sales and stock up huge! The demand is still there for fertilizers and to have a product that both fertilizes and helps retain water in the soil could be huge!