LiveStar Ent. (fka LSTE)

[Dallas Boy50]

LIVESTAR Entertainment Group, Inc. Announces Its First Production Partnership in a National Network Televised Event; the 2004 World Music Awards, Live From Las Vegas, September 15, 2004, on ABC
LAS VEGAS, NV -- (MARKET WIRE) -- 09/07/2004 -- LIVESTAR Entertainment Group, Inc. ("LIVESTAR" or the "Company") (OTC BB: LSTA) is proud to announce today that it has executed an agreement with the founders of the World Music Awards, Marcor International, to play a significant role as a Production Partner of the 2004 World Music Awards being televised live on ABC. The 2004 World Music Awards www.worldmusicawards.com are being held this year in Las Vegas on September 15, 2004, at the Thomas and Mack Center after over a decade in Monaco.

The broadcast of the 2004 World Music Awards will run on the most-watched television networks in over 160 countries, including all of North and South America, Japan and South East Asia, all of Mainland China, Australia, New Zealand, all of Africa and the Middle East and all of Europe, reaching an estimated worldwide audience of over one billion viewers.

The 2004 World Music Awards honors the best selling and most popular music artists of the year, such as Celine Dion who will receive the Diamond Award. The 2004 World Music Awards will feature performances by the world's best music artists including Usher, Alicia Keys, Marc Anthony, Kanye West, Josh Groban and Avril Lavigne. The 2004 World Music Awards will also feature many other musical guests, several A-list celebrities as award presenters and a Legend Award to music mogul Clive Davis for his outstanding contribution to the music industry.

LIVESTAR, since commencement of its involvement with the 2004 World Music Awards, has provided resources and support within our responsibility of fulfilling a key production capacity. The Company as Production Partner is executing its role through, including but not limited to, the following: providing of LIVESTAR personnel to coordinate certain essential production elements of the show and liaison with key official suppliers in Las Vegas and the delivery of important event marketing details such as radio promotion and production of the Souvenir Program for the awards ceremony.

John Martinotti, co-founder and executive producer of the World Music Awards commented: "We are pleased that LIVESTAR has stepped in and provided support as a Production Partner. Their role has been valuable and we look forward to the future possibilities with LIVESTAR."

The World Music Awards benefits The Monaco Aide & Presence Foundation, which is a unique charity under the honorary presidency of H.S.H. Prince Albert and is run by a subvention from the government of Monaco. All donations go directly to assisting underdeveloped areas mainly in Africa, Asia, Eastern Europe and Brazil. No funds are deducted for office and administration costs. The proceeds go into building hospitals, schools, and orphanages and this year's show will be completely devoted to the Princess Grace clinic in Africa.

Ray Hawkins, CEO of LIVESTAR stated: "We have stated previously that the Company plans to make major moves in building its business. We believe our involvement in the 2004 World Music Awards is definitely a major step forward. This event is planned to put the Company on a faster track to increasing its profile in the industry while beginning the production of larger production and business activities that if successful will increase the Company's revenues."

The Company is in the development stage of more concerts and events throughout North America for our target market. We plan on the balance of 2004 and our next fiscal year being an exciting period that we believe will translate into positive cash flow for the Company and therefore positive steps forward for our shareholders.

About LIVESTAR Entertainment Group, Inc.

The core business of LIVESTAR Entertainment Group, Inc. is the development of entertainment entities, specifically; Liquor Licensed Entertainment Establishments (namely nightclubs and lounges) and Live Entertainment (concerts and special events).

Statements contained herein that are not based on historical fact are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. LIVESTAR Entertainment Group, Inc intends that such forward-looking statements be subject to the safe harbor created thereby. Such forward-looking statements are based on current assumptions but involve known and unknown risks and uncertainties that may cause LIVESTAR Entertainment Group, Inc.'s actual results, performance or achievements to differ materially from current expectations. These risks include economic, competitive, governmental, technological and other factors discussed in LIVESTAR Entertainment Group, Inc.'s applicable public filings on record with the Securities and Exchange Commission which can be viewed at its website at http://www.sec.gov.

For more information please contact:
Loyola Financial Shareholder Communications
http://www.loyolafinancial.com
[e-mail]
Phone: [phone]


SOURCE: LIVESTAR Entertainment Group, Inc.