Winning Brands Corporation (WNBD)

[scupscup]

EMAIL FROM ERIC

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From: Eric Lehner <[e-mail]>

Date: Monday, July 20, 2009 2:54 PM

To: [e-mail] <[e-mail]>

Subject: RE: FW: Memo to WNBD Shareholders: Procedural Point

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Hello Scup,

Several Lowes Managers in the area outside Ohio have been wanting product for
their stores too. This puts pressure on the buying group within the firm to
deal with the organizational politics of why some and not others. A new way of
characterizing the launch approach is being worked on. As recently as this
morning, a Lowes store in Florida was in this position. I am being respectful
of the time and stress level of busy managers in that organization to keep
things as simple as possible.

To their enormous credit, the head office personnel have been aware of their
role in the delays and even apologized for being the source of the delays.
However, if we give them a new "layer" of issues to manage internally by having
other Lowes managers outside of the start zone getting involved, it creates a
ripple of internal frustration that is not helpful for anyone.

Lastly, it would be simplistic for us to think that it helps our cause to have
unwelcome "pressure" on the buyers. It always has the opposite effect. Buyers
in large organizations do not want to feel that their buying decisions are being
made for them.

Bottom line: it's like driving. Occasionally, there is a traffic light in a
construction zone stuck in the blinking mode. A driver honking the horn does
not cause the police officer who is waving people through on his own system to
respond to the honker's preferences. It's the opposite - tickets ensure,
regardless of how legitimate the urgency on the part of the driver. So, we are
driving carefully through the construction zone.

Rgds,
Eric Lehner, CEO
WinningBrands.ca

-----Original Message-----
From: [e-mail] [[e-mail]]
Sent: July-20-09 2:37 PM
To: Eric Lehner
Subject: Re: FW: Memo to WNBD Shareholders: Procedural Point

Eric may I ask we are still going to launch a few stores in Ohio this year? The
reason why I ask is because I know people will come up with a ton of
conclusions.
---- Eric Lehner <[e-mail]> wrote:
>
>
> From: Eric Lehner
> Sent: July-20-09 1:36 PM
> To: '[e-mail]'
> Subject: Memo to WNBD Shareholders: Procedural Point
>
> In order to avoid possible consumer confusion that the use of the Lowes logo
on the website implies availability in all stores across the country, rather
than the intended launch point, we are going to replace that logo with another
approach which addresses this distinction. Therefore the temporary removal of
the Lowes national logo should not be taken as anything more than an adjustment
to address this distinction. This is being worked on presently.
>
> Eric Lehner
> CEO
> Winning Brands Corporation
>
> P + 1 [phone] ext 101
> F + 1 [phone]
> W www.WinningBrands.ca<http://www.winningbrands.ca/>
>