Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

LMAO! Even the press forgot how to bash. They are even telling stories, and then making them better the next day!

Saturday, July 18, 2009 .
Lines long as Kid Rock's beer debuts

Adam Graham / Detroit News Pop Music Writer
Detroit -- Kid Rock's Friday night show at Comerica Park was not just a massive concert event. It also was the soft launch of Kid Rock's new appropriately titled Badass Beer.

Lines for the Webberville-brewed lager were two or three times longer than other concession lines along the Comerica Park concourse, and reviews were mostly positive.

"It's delicious!" said Elizabeth Hussey, 25, of Shelby Township, after her first sip. She praised its "lean aftertaste" and "crisp, summery" savoriness. "It's not heavy in your mouth; it's light on your palate," she said, comparing it to a Sam Adams summer lager.

"I like it, it's a workin' man's beer," said Scott Carignan, 34, of Chesterfield Township.

But not so for Bill Watson, 59, of New Baltimore. "We're here for Kid Rock, so of course we had to get a Kid Rock beer," he said. But after a few sips, he wasn't blown away. Would he pick up some from the store? "Probably not," he said.

http://www.detnews.com/article/20090718/ENT04/907180356/Lines-long-as-Kid-Rock-s-beer-debuts?imw=Y

Friday, July 17, 2009
New beer rocks fans
Adam Graham / Detroit News Pop Music Writer
Detroit -- Kid Rock's Friday night show at Comerica Park was not just a massive concert event. It also acted as the soft launch of Kid Rock's new beer -- because why wouldn't Kid Rock have his own beer? -- appropriately titled Badass Beer.

Lines for the Webberville-brewed lager were two or three times longer than other concession lines along the Comerica Park concourse, and reviews were mostly positive.

"It's delicious!" said Elizabeth Hussey, 25, of Shelby Township, after her first sip. She praised its "lean aftertaste" and "crisp, summery" savoriness. "It's not heavy in your mouth, it's light on your palate," she said, comparing it to a Sam Adams summer lager. More to the point, "it's definitely not Bud," she said. (In her eyes, that's a good thing.)

"I like it, it's a workin' man's beer," said Scott Carignan, 34, of Chesterfield Township. He said he'd gladly pick up a sixer if he saw one at the store.
But not so for Bill Watson, 59, of New Baltimore. "We're here for Kid Rock, so of course we had to get a Kid Rock beer," he said. But after a few sips, he wasn't blown . Would he pick up some from the store? "Probably not," he said.

Kegs of the beer carried a sticker that read "Badass American Lager," and read in various spots "Born on the Fourth of July" and "Born in Michigan, made in America." The labels were also adorned with the large eagle logo Kid Rock has across his back.

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