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http://musiccitytv.com/2009/07/17/kid-rock-launches-american-badass-beer/

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HomeKid Rock beer debuts tonight
July 17, 2009

Kid Rock rolls out his beer tonight
BY MELANIE D. SCOTT • FREE PRESS STAFF WRITER • July 17, 2009

When Kid Rock takes the stage tonight at Comerica Park for the first of two Detroit shows, his music won’t be the only thing featured — so will his new beer.After a year of planning, Kid Rock’s American Badass Beer will be available for purchase for the first time and organizers hope concertgoers enjoy it… (click here to read more)

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From what I hear, the beer is exclusive to concert goers this evening. Kegs to be delivered next week, so expect to see it on tap soon. Hopefully someone in Monroe will carry it as I’m anxious to try it – not so much for the “Kid Rock” label, but because one of my favorite Michigan Breweries brewed it (Michigan Brewing Co.). I do think it’s a cool thing he had a local brewery make his beer. Budweiser would have probably jumped on the idea.. (I’m picturing “Bad Frog” beer in my head right now).. Anyhow, when it comes to Monroe, I’ll post something here.

Posted in Beer Event, Beer News

2 Responses to “Kid Rock beer debuts tonight”
Gary said:

July 18th, 2009 at 7:51 pm

I went to the concert last night so I had to try a BadAss. I thought it was better than I was expecting. It kind of reminded me of a filtered Oberon.

I had another pleasant find with with Forans/GT on Woodward. You should check it out sometime. They feature Michigan Microbrews:

http://www.foransirishpub.com/

Fred said:

July 19th, 2009 at 8:59 am

A group of six of us went to the concert friday and after drinking bud light at the pre-concert festivities we all tried the badass beer at the concert. Definitely more flavor than the bud, lots of corn in flavor and aroma,malty sweetness,low hops. 4 out of our 6 liked it.