Just for grins it only seems fitting to toy around with the numbers. It makes for great comedy to watch others try to prove me and the company wrong at this stage of the game.
So, 34 people SHOWN in the pic. Let's just say they ALL are deprived and forced into buying just one beer. None for their friends, or for a second glass. That's 34 X 16 oz every 10 minutes(the time to serve 34 people) X 6 for an hour X 17 hrs per day(retail buying hours) X 360 days per year X 531,000 retail locations.
9,671,166,720,000 oz. (that's trillion) of BadAss Beer sold in a year.
There are 1984 oz. in a keg
That would be 4,874,580,000 total kegs sold in a year.
If all are kegs...then sales would be $292,474,800,000
If all are in bottles...then the case sales would 63,369,540,000 and sales would be $630,369,540,000
This would be the best we could hope for I suppose as overall demand will wane slightly.
Perhaps that may be a shade high? OK, how much so?
Anybody? In other words...you don't have a clue.
So, try to wittle! Where you going to go? Oh! I know! Compare it to Bud and Coors even though BadAss was outselling them at Comerica 10:3, or more than 3 to 1.
So, let's average the numbers above out to $350,000,000,000 in total sales on a keg/case ratio.
Now let's then say BadAss only gets in 10% of the total retail locations available in the US. Then go to the bare minimum of 1% total penetration in those same locations. (This means that actual demand is only 1% of what we are currently witnessing)
That is 1/100 of the maximum amount that could be sold.
Now we're down to $3.5 billion in sales. So, how do we wittle some more? Why would we?
If we take the picture below which is CLEARLY PROVING SUBSTANTIAL CONSUMER DEMAND for Kid Rock's BadAss Beer on a "SOFT LAUNCH" and play it out nationwide...then everyone that wants this company, and this beer to fail, and consequently keep everyone from investing in this stock....must convince THE ENTIRE NATION that what is really happening versus what will ultimately happen is 1/100,000 of what is actually occurring. If this thinking can ultimately weigh out that a handful of people can convince and deprive an entire nation from this beer, then...
Sales just went up well over 100%.
If they are at all unsuccessful...and can only prove the beer to actually have 1/10000 of what it is actually doing...then sales will be $35 million...and just went up over 1000%.
I'm more inclined to think we have a $billion brand on our hands.
Boys and girls...we have another HANS.
Deal with it.
