PRINOVIS MOBILE SOLUTIONS & NEOMEDIA EUROPE GEWINNEN NEUKUNDEN
(BabelFish Translation)
The ProfiCard customers of the chain of building supplies store Hornbach in Austria receive a special service: After unique registration they receive monthly coupons, which can do them in the markets against useful and unusual advantages and achievements exchanges by SMS. The total concept was developed by the Viennese advertising agency Dr. Kossdorff, who falls back for the conversion of the different campaigns to the services of Prinovis and NeoMedia Europe AG (formerly Gavitec AG mobile digit). All means of publicity of this campaign were equipped by Prinovis with 2D-Codes, the registered horn brook customers, likewise Mailings provided personalisierte beyond that with 2D-Codes received. The mobile coupons can be redeemed over mobile 2D-Code-Scanner in the markets. The employment of 2D-Codes offers several advantages: Contents of the action, which running time and the validity can do are if necessary at any time updated, a detailed reporting guarantees full transparency by the process of the individual campaigns and the reaction of the addressed customers. Strategic partner for Prinovis is the NeoMedia, the prominent offerer of bar code scanners for mobile marketing, mobile Ticketing and mobile Couponing. Hornbach, in Austria since 1996 with eleven markets represented, pursues this innovative beginning, in order to address the Premium target group of the ProfiCard customers personally via a new communication way and to increase their visit frequency in the markets. Josef Zinner, marketing leader with Hornbach Austria, explains: „Highest priority for Hornbach has point and target group-exact advertisement. With this new customer communication we want to delete our innovative leader shank clearly and to transport advantages for the customer activating. And that is accepted: The past customer reactions are very positive, the registrations fulfill expectations and increase steadily. “ More over the 2D code services experience you here. Prinovis originated in to 2005 from the union of all German low pressure activities of the three enterprises Gruner + year, Axel Springer and arvato. The enterprise with locations in Ahrensburg, Dresden, Itzehoe, Nürnberg and Liverpool supplies custom-made solutions to its customers with für your individual requirements and Wün approximately around the topics pressure and communication. less
